I believe the Apple Company made an enormous and significant leap with its iPhone 6. This mobile phone was strategically designed by the company to cement its position in the smartphone market. Apple is one of the leading smartphone companies and for a long time has been defining what consumers could buy. However, Apple has been facing stiff competition from other players in the market who were designing big screen smartphones with smart premium designs.
The mobile phone version has answered different problems that generally make it a product to reckon with and one that will enhance the company’s competitive position. There are numerous features and functionalities that make this product of superior quality. The first is its large screen and a sleek design. The crisp and spacious 4.7-inch screen is enough for the consumers who want to upgrade to a phone with a much bigger screen which is actually the trend among the consumers (Edwards). The phone is 6.9 inch thick which provides one of the sleekest aesthetic designs in the market while still maintaining its one hand-friendliness. This phone feels great in the hand and also looks great when placed on the desk.
The other attractive feature of the mobile phone is its improved wireless speeds. The product features an 802.11ac Wi-Fi as well as improved antennas that enhance its speed of browsing the internet on both the Wi-Fi and LTE technologies (Stein). Mobile phone users not only prefer a phone with an attractive aesthetic design but they also care a lot about the speed of access to the internet services such as browsing and social media. Fast upload and download speeds are impressive on the iPhone 6.
Works Cited
Edwards, Jim. Steve Jobs Turned out to Be Completely Wrong about the Key Reason People Like The iPhone. 12 Sep. 2014. Web. 30 May. 2016.
Stein, Scott. Apple iPhone 6 review. 24 June. 2015. Web. 30 May 2016.
