Purpose of the Message
The message is designed to familiarize the new Coca-Cola Company new hires with the way the company operates and the people they will be interacting with in their daily activities. The message shall be used by the human resources group to assimilate new employees into the company as well as making the new employee feel welcomed into the business. The message will also introduce employees to the Coca-Cola vision and mission to enable them to work with similar corporate vision and goals with the current employees. The letter will explain the company’s vision to the new hires, as well as their role in making the vision a reality. It will also carry out the new employees feel like part of the company. The message is of great significant to the human resources group, especially in preserving the corporate culture as the new workers become part of the workforce.
Audience and their characteristics
In this case, the audiences are the new hundred new employees in the production department. The new workers were hired to boost the manufacturing process the will enable the Coca-Cola Company to meet the increasing demand for soft drinks in the market. The audiences already have the knowledge about their duties and responsibilities in the company. However, there is a need to enhance their engagement by making them feel like they are a productive part of the business. The employees share common characteristics such as they are all university graduates, have extensive knowledge in production activities and the all use English as a native language.
Communication Channels
I would prefer to use both face-to-face contact and email. The email would be the best platform to congratulate the employees for their successful job application and informing them how our team is happy and willing to work with them. The Email would ensure that every new employee can review the vision and the goal of the company. On the other hand, the face-to-face mean would guarantee immediate feedback or clarification on the business’s goals and vision and what the company expects from them. It would also help me to stress on the key issues in the message concerning the key objectives and goals.
Writing Strategies
First I would create first impressions; this is achieved by creating the first impression of the company for the new employees. This part would show how the company is sensitive to the new hires’ needs. The second part I would ensure that the employees understand the expectations of the enterprise. Notably, every organization has policies and rules in areas such as dressing, conduct, and attendance; this should be made clear in the orientation message. I would also help the new hires in understanding benefits associated with high performance, health insurance, among other benefits and where the workers can view the to make the best selection. The last strategy is engaging the new employees to make them feel like they part of the company’s productive team.
Step 2: Drafting
In Coca-Cola, we believe that diversity is an integral part of our success, how we operate and how we view our future. However, our inclusive culture is explained by seven core values that include passion, leadership, collaboration, integrity, quality, diversity and accountability. We promise to refresh the world in mind, spirit, body and inspire optimism moments to create value as well as making a difference. Nevertheless, our workplace diversity strategy incorporates projects to attract, develop and retain diverse talents and skills. The company also provides support systems to the groups with different backgrounds as well as educating all associates so that every individual can master the skills to achieve sustainable growth. Our processes ensure an inclusive as well as a fair work environment for all associates undergoing diversity training on a daily basis. However, to ensure reliability and consistency, Coca-Cola systems are controlled by a new management system Coca-Cola Operating Requirements (KORE) to address the changing business landscape.
Orientation Draft Message
Receive many greetings from Coca-Cola management team; the human resource management department is happy to inform you that you have joined a creative, energizing, and diverse workforce. This information is put together to share everything we think you require to help the company attain its goals. I would like, to begin with, brief company history; the Coca-Cola Company came into operation in 1886 under the leadership of Dr. John S. Pemberton, with his creative ideas of manufacturing soft drink at soda fountains. The company has been working toward connecting happiness with wellness to the customers. We are happy to see how magic is going into a very bottle of Coca-Cola using different slogans.
Currently, we lead the beverage industry with more than 500 beverage brands, but still, a lot need to be done in the production sector to cover our large market. Regardless of having enormous business opportunities, we are also committed to the customers and communities within whom we operate. It would be my pleasure to introduce the Chairman of the Board and Executive Office, Muhtar Kent, who leads us lead towards the company’s commitments to the values and spirit of our brand; I hope that you would help us reach even greater heights. Again, our management structure would work with you to enable the company to become more profitable and sustainable with greater productivity and effectiveness speed.
Our cultural strategy incorporates projects to attract, develop and retain diverse talents and skills. The company also provides support systems to the groups with different backgrounds as well as educating all associates so that every individual can master the skills to achieve sustainable growth. Our processes ensure an inclusive as well as a fair work environment for all associates undergoing diversity training on a daily basis. All new employees shall be advised about various privileges offered by the company such as insurance policies and traveling allowances.
Additionally, the policy document shall be provided to every employee; this will enable you to familiarize yourself with the rules and regulations in your department. However, I would like to remind you that you are imperative to our team; we would be expecting you to help the company to achieve its objectives as we engage ourselves in ethical corporate practices.
Step 3a: Revising
Receive many greetings from Coca-Cola management team; the human resource management department is happy to inform you that you have joined a creative, energizing, and diverse workforce. This information is put together to share everything we think you require to help the company attain its goals and objectives.
Brief Company History
I would like, to begin with, brief company history; the Coca-Cola Company came into operation in 1886 under the leadership of Dr. John S. Pemberton, with his creative ideas of manufacturing soft drink at soda fountains. The company has been working toward connecting happiness with wellness to the customers. We are happy to see how magic is going into a very bottle of Coca-Cola using different slogans.
Company Operation and Expectations
Currently, we lead the beverage industry with more than 500 beverage brands, but still, a lot need to be done in the production sector to cover our large market. Regardless of having enormous business opportunities, we are also committed to the customers and communities within whom we operate. This would be achieved by ensuring that the consumer expectations are met in terms of enough supply. It would be my pleasure to introduce the Chairman of the Board and Executive Office, Muhtar Kent, who leads us lead towards the company’s commitments to the values and spirit of our brand; I hope that you would help us reach even greater heights. Again, our management structure would work with you to enable the company to become more profitable and sustainable with greater productivity and effectiveness speed.
Culture
Our cultural strategy incorporates projects to attract, develop and retain diverse talents and skills. The company also provides support systems to the groups with different backgrounds as well as educating all associates so that every individual can master the skills to achieve sustainable growth. Our processes ensure an inclusive as well as a fair work environment for all associates undergoing diversity training on a daily basis. All new employees shall be advised about various privileges offered by the company such as insurance policies and traveling allowances. Each employee would be provided with the file that contains all goals and objectives of the company for this financial year.
Compliance
Additionally, the policy document shall be provided to every employee; this will enable all new employees to familiarize yourself with the rules and regulations in your department. However, I would like to remind you that you are imperative to our team; we would be expecting you to help the company to achieve its objectives as we engage ourselves in ethical corporate practices. We would be happy to work with you in production sector for long.
Part 3b: Final Message for Submission
Receive many greetings from Coca-Cola management team; the human resource management department is happy to inform you that you have joined a creative, energizing, and diverse workforce. This information is put together to share everything we think you require to help the company attain its goals and objectives.
Brief Company History
I would like, to begin with, brief company history; the Coca-Cola Company came into operation in 1886 under the leadership of Dr. John S. Pemberton, with his creative ideas of manufacturing soft drink at soda fountains. The company has been working toward connecting happiness with wellness to the customers. We are happy to see how magic is going into a very bottle of Coca-Cola using different slogans.
Company Operation and Expectations
Currently, we lead the beverage industry with more than 500 beverage brands, but still, a lot need to be done in the production sector to cover our large market. Regardless of having enormous business opportunities, we are also committed to the customers and communities within whom we operate. This would be achieved by ensuring that the consumer expectations are met in terms of enough supply. It would be my pleasure to introduce the Chairman of the Board and Executive Office, Muhtar Kent, who leads us lead towards the company’s commitments to the values and spirit of our brand; I hope that you would help us reach even greater heights. Again, our management structure would work with you to enable the company to become more profitable and sustainable with greater productivity and effectiveness speed.
Culture
Our cultural strategy incorporates projects to attract, develop and retain diverse talents and skills. The company also provides support systems to the groups with different backgrounds as well as educating all associates so that every individual can master the skills to achieve sustainable growth. Our processes ensure an inclusive as well as a fair work environment for all associates undergoing diversity training on a daily basis. All new employees shall be advised about various privileges offered by the company such as insurance policies and traveling allowances. Each employee would be provided with the file that contains all goals and objectives of the company for this financial year.
Compliance
Additionally, the policy document shall be provided to every employee; this will enable all new employees to familiarize yourself with the rules and regulations in your department. However, I would like to remind you that you are imperative to our team; we would be expecting you to help the company to achieve its objectives as we engage ourselves in ethical corporate practices. We would be happy to work with you in production sector for long.
