Vision
Our vision is to create the most compliant green car rental company in Saudi Arabia in the 21st century.
Mission
Our mission is to offer our customers the most affordable green car. Customer satisfaction is an important part, to utilize available resources to make our customers satisfied with the service they receive.
Values
Our value is to make our customers satisfied with the green car rental service we will be offering in Saudi Arabia. Our core values are honesty, integrity, transparency, respect for diversity, and care for social, economy, and the environment.
Stakeholder Relations Management Guidelines
Investigations by Liu et al. (2014) suggest the way customers’ preference to a brand can be enhanced by its Corporate Social Responsibility (CSR) performance. For example, among the three CSR domains (society, environment, and stakeholders), the brand preference among Chinese customers was found to be strongly influenced by a band which has a greater impact on stakeholders. In the CSR program, there will be a number of stakeholders which include clientele, employees, shareholders, suppliers, competitors, and communities. The CSR will be governed by a set of stakeholder relations management guidelines. These guidelines ensure that issues pertaining each stakeholder are resolved in order to facilitate the smooth running of the program.
Clientele
This CSR is business-oriented. And like any other responsible business, it will treat its customers with respect and dignity. To ensure that this is implemented, the business will have to demonstrate a number of things to its clients. For example, the business will strive to offer its customers with the highest quality products and services which are consistent with their requirements. These include ensuring that that the cars are of the best quality and regularly maintained to be comfortable to the passengers. The business will also make it convenient to locate the cars using online apps, calls, Google map, and any other reliable mans. Further, it will also make payments easier. Quality also means providing efficient air conditioning systems inside the cars. Fair business transactions are one of the features of responsible business. The business will, therefore, treat its customers fairly in all manner of transactions including but not limited to providing high-quality services and remedies for product or service problems or dissatisfaction. For example, operators of the business will be trained to be courteous and to know how to respond to customer complaints or assist customers who need to be assisted such as people with disability. There will be an arrangement such that the cars can support themselves in case one car transporting a customer fails on the way for some reason and that customers are given a chance to report their complaints through suggestion boxes placed in the cars. Health and safety issues is a priority for this kind of business. It is in the interest of the company to prioritize health and safety of its customers by ensuring that the drivers are well-trained, that the vehicles are well maintained, and that there will always be a standby ambulance service in case there is a serious accident. Our cars will come complete with all safety features like safety belts, airbags, and first aid kits. The cars will also be regularly tested to ensure they comply with both environment and safety standards. Customers will be protected from exposure to harmful environmental impacts from cars by ensuring that our cars are environmentally safe. This include making sure fumes and other substances emitted are harmless. Finally, the business recognizes the importance of rights, dignity, and culture of its customers. As such, it will address them in the way products and services are offered, advertised, and marketed.
Employees
Responsible business has been defined as one which also treats its employees with dignity and respect. Available evidence suggests that the ability to provide quality innovative products and value added service to customers in an organization is largely dependent on how the organization influence the commitment of its employees (Lamba & Choudhary, 2013). Employees with high commitment have been found to offer value added services and innovative quality products which can help enhance organization’s competitiveness in the market. The business will ensure that this is carried out by employing globally recognized best human resources practices aimed at improving employee commitment, satisfaction, and motivation. For example, the compensation offered to employees will be within the industry standards. The employees will also be provided a conducive working environment which will enhance rather than threaten their safety and health. The working conditions will also enhance the well-being of the employees as family members, citizens, and capable and caring individuals. Within the limitations of legal and competitive constraints, the business will maintain honesty and information-sharing with its employees. Whenever there are employee issues and complaints, the business will be ready to listen and act in good faith. The business will avoid any discriminatory practices such as discrimination on the basis of race, gender, religion, and age. All employees will be treated equally, access opportunities equally, and paid fairly. People with disability will be employed and supported at the workplace to be also productive. All employees will be encouraged and assisted in developing skills and knowledge relevant to the business success. Business will work with other agencies such as government departments, employee lobby groups, unions, and other agencies to address issues of unemployment. Business will avoid getting engaged in illicit or abusive child labor. The business will ensure that the incentives and compensations it awards to its executives will help them further achievement of the long-term creation of wealth, discourage excessive risk taking, and reward prudent risk management.
Shareholders
Shareholders play a significant role in the business and need to be treated with care and loyalty and also in good faith for the best interest of the organization. In this regard, the business will employ professional and diligent management style in order to secure fair, sustainable and competitive returns on shareholder investments. Shareholders’ investments need to be protected and that the investments earn profits. Within the confines of legal requirements and competitive constraints, shareholders will be provided with adequate, timely, and accurate information on the status of the business. The business will do all that is necessary to conserve, increase, and protect the wealth of the shareholder. In all cases, the business will respect and honor the views, formal resolutions, directions, and complaints of the shareholder.
Suppliers
Suppliers and/or subcontractors are an integral part of the business. Suppliers being an important component of the business also need to be treated with fairness, truthfulness as well as mutual respect. The business will establish fair and truthful supplier and subcontractor relationships including but not limited to licensing, pricing, and payment in accordance with agreed terms of business engagement. The business will ensure that the supplier and contractor activities are free from both threats and coercions. The business will also establish long-term supplier relationships in return for quality, value, reliability, and competitiveness. Certain information will be shared with suppliers and that the suppliers will be integrated into business planning. All suppliers and subcontractors whose business practices respect the dignity and human rights will be encouraged and prioritized when it comes to business opportunities. Further, the business will aim to encourage and offer preference to suppliers and subcontractors whose business practices comply with globally recognized environmental standards and practices.
Competitors
Responsible business operations require that there is adherence to fair competition and also contribute to the overall sustainable wealth generation of the nation and also the effective and efficient distribution of goods and services. In this regard, the business will foster open business engagements for trade as well as for investments. In addition, the business will promote business behavior which is not only competitive but also socially and environmentally responsible with a demonstration of respect among the competitors. Unethical business practices are not good for fair competition. Therefore, the business will not take part in anticompetitive or collusive arrangements, and it will also not tolerate questionable payments or favors aimed at helping the business to secure competitive advantage. The business will also respect both tangible and intangible rights. Further, the business will not participate in the acquisition of commercial information through unethical or dishonest means such as industrial espionage.
Communities
The business operates in the community. Part of the practices of a responsible business is to ensure it contributes to the good public policy as well as respect for human rights in the communities it operates in. While carrying out its activities, the business will respect human rights and democratic institutions and promote them in its business activities, recognize the government’s legitimate role in the community at large and strive to support public policies as well as practices that foster social capital. The business will also strive to promote harmonious relationships with other segments of the society. Being part of the community, the business will support community programs aimed at raising standards of health, education, economic well-being and workplace safety. A major role of this business is also to take part in promoting sustainable environment such as preservation and enhancement of physical environment while at the same time conserving the earth’s resources. The business will also participate in the promotion of peace, security, as well as the rule of law. Communities hold their cultures with high regard. The business will not interfere but it will respect the culture and diversity of the communities it operates in. Finally, the business will identify and promote ongoing community investments and also support employee participation in the community as well as civic affairs.
Principles of Business Engagement
This business will employ certain principles in its operations. There will be seven principles: respect for shareholders; contribution to the social, economic, and environmental development; trust; respect for rules and conventions; support of responsible globalization, respect for the environment; and avoidance of illicit activities.
Principle 1: Respect beyond Shareholders.
This being a responsible business, it will do more than just respecting shareholders. It will acknowledge its duty to contribute value to the society through wealth and employment creation as well as through the provision of products and services. It will also strive to not only maintain economic health and viability to the shareholders alone but also to the many stakeholders. Besides respecting their interests, the business will also act with honesty and fairness to its employees, suppliers, customers, community, and competitors.
Principle 2: Contribute Towards Social, Economic, and Environmental Development
Sustainable development requires that an entity incorporates three pillars of sustainability: social, economic, and environmental considerations, also known as a triple bottom line in its agenda. The business will incorporate these three pillars in its overall business plan. Norman and McDonald in Barkemeyer, Holt, Preuss, & Tsang (2014) pointed out that businesses can help further their sustainable performance by establishing clear and meaningful principles in their codes of engagements and integrating them into their corporate culture. When communities are lacking in development or failing, businesses are affected. That is why the business will support the economic development of people in the communities it operates in. The business will therefore support the social, economic, and environmental development of the people in order to sustain essential operating capital and makes a profit. Further, the business will enhance the interests of the society by the provision of effective and prudent utilization of resources, innovation in technology, free and fair competition, and best business practices.
Principle 3: Building Trust
Trust is very important for business success. The business will operate with the understanding that although some business practices are lawful, they can bring about adverse consequences to the stakeholders. The idea then is to promote values and business practices which ensure positive outcomes for both the stakeholders and shareholders. This business will also adhere to the laws and goes beyond the minimum legal obligations required. Besides laws governing business operations, the business will also employ other best business practices such as truthfulness, candor, and honesty, integrity, keeping its promises and maintaining transparency.
Principle 4: Respect for Rules and Conventions
While maintaining its fundamental principles of fairness and equity, the business will respect local cultures and traditions in communities it will operate in. The business will identify all the sensitive cultural norms, beliefs, and practices in which it operates in and integrate them into the way it does business. Apart from respecting local cultures, the business will also respect all international and national laws, regulations, as well as conventions to ensure that it trades fairly, legally, and competitively.
Principle 5: Support Responsible Globalization
Part of the strategic plans of the business is to go global. Taking cognizance of this, the business will participate in fostering transparency, fairness, equity, and openness in its multinational trading operations. Further, the business will support reform in domestic rules and regulations in cases where the laws and regulations act as a hindrance to global commerce.
Principle 6: Respect the Environment
There has been global efforts and calls to protect the environment. The business recognizes such efforts and is committed to improving and protect the environment where it operates. Further, the business will also avoid wasteful use of resources. One way of achieving this through empowerment of communities so that they can too contribute to proper resource management and protection. In addition, the business will comply with the best environmental practices which are consistent with global environmental practices aimed at satisfying the needs of the current generation while ensuring that the needs of the future generation are not compromised.
Principle 7: Avoid Illicit Activities
Illicit activities are unethical practices and can affect business. It is for this reason that the business will promote ethical conduct, transparency, and integrity in its practices. For example, it will not condone or participate in money laundering, corruption, bribery, or any other illicit business conduct. The business will also avoid participating directly or indirectly in the facilitation of business transactions which are linked to or aimed at supporting drug trafficking, terrorism activities, and any other illicit activity. The business will be established on a firm foundation with a strong believe in fostering only those activities that contribute to positive development in the communities it operates in while at the same time discouraging any activities that may contribute negatively to the communities. The business responsibility is also not just about avoiding illicit activities. It is also engaged in activities that help minimize illicit activities in the community. For example, it will work with community stakeholders to improve sensitization of the community on the negative impact of certain illicit activities such as drug trafficking and terrorism.
References
Barkemeyer, R., Holt, D., Preuss, L. and Tsang, (2014). What happened to the development in ‘sustainable development’? Sustainable Development, 22(1): 15-32
Lamba, S., & Choudhary, N. (2013). Impact of HRM practices on organizational commitment of employees. International Journal of Advancements in Research & Technology, 2(4), 407-423.
Liu, T.M., Wong, A.I., Shi, G., Chu, R., & L. Brock, J. (2014). The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference. Journal of Services Marketing, 28(3), 181-194.
