Emirates Airlines is one of the most highly regarded airline companies in the continent of Asia as well as in the whole world. It was brought into being in the year 1985. The Emirates Airline Company has been in the business for years, and it has over 142 fleets, and they have over 120 destinations all over the globe. It is usually in the possession of the government of Dubai. Dubai is one of the seven developed cities established within the United Arab Emirates. The company presents such services such as cargo, traveler and postal carriage. Additionally, Emirates involves in providing retail and wholesale consumer goods, routed and institutional catering and hotel activities. The company is well distinguished within the industry for offering outstanding services around the world. This success is largely credited to Emirates’ concentration on fundamental strategic detail and thriving through completion (Vickers, 2012).
The fundamental strategy of Emirates has always been the same, concentrating on their own operations, connecting cities, communities and continents with the best services accessible. Their products and services remain their priority. The company plans to increase their focus on extending new routes. Emirates Airlines plans to sell their products to new places, which require launching current services to new market segment (Emirates, 2011).
Emirates Airlines aims at developing Dubai into a very famous aviation center which would finally serve as an essential worldwide long haul hub. The airline company greatly promotes Dubai as a destination, presenting low hotel rates and the impending to events such as Dubai shopping festival that anticipate to attracting more tourists to the city. So as to develop the number of tourists, the company adds new routes and destination (Hough, 2010).
The Emirates airline takes advantage of diversification to exploit its competitive benefits in airline service qualities. Emirates offer lower costs than customary airline by attractive promotions. The low price has elasticity fare, and that is one of the reasons why most individuals are changing price to them. Emirates airline also plans to have more services for business travelers in order to develop new product to give to the top level business administrators. The company has more services for business travelers, such as introducing first class private lounges in order to catch the attention of business travelers (Emirates, 2011).
The Emirate Airlines has been focusing on selling its current products to existing markets thus driving development strategy for market penetration. This has been helping the Emirates Airline to maintain and improve market share of their product and services. It has also been helping in improving market dominance, improving usage of current passengers as well as sending away competitors by reorganizing mature markets (Hough, 2010).
Tele- communication is very important element in any individual’s daily life and Emirates Airlines enables travelers to make voice and data calls on aircraft’s telecom system. Emirate Airlines plan to add commutations while on the planes which is to be of great advantage to business travelers. The company has been using costly telecommunications technique to make voice calls and internet which is usually installed on most of their planes. The strategy of using their skills and trained programmers to construct an information technology development company for the global airline industry is a good count to Emirates collection of business strategies (O'Connell, 2011).
Quality control is the greatest support of the fundamental success experienced by the Emirates Airline. The way they create and maintain a high-tech airline fleet, and the attention they offer to their customers in each part of their business, is what has mainly contributed to their success. They apply very high standards in everything they do. Emirates airline also plans to continue delighting their customers as well as motivating their workers, so that they can manage stay far much ahead of their competitors. They plan to invest more and at the same time concentrate on core customer service (Hough, 2010).
The extensive aviation education section of the Emirates Airline’s business is also a key basic strategy to the success of the company. The company continues to add and maintain key aviation ability within their employment. It also creates a large trail as it trains other individuals within the industry. This reflection and brand acknowledgment alone, which is created from this particular business section, provides it a valuable strategy (Emirates, 2011).
The Emirates Airline Company is planning to become the biggest airline by the year 2020. It has plans to increase the number of their destinations to 180 by the year 2020. This reveals that the company has rapid growth plans. The company also has a determined tourism strategy aiming 20 million tourists by the year 2020. The company plans to maintain the present growth rate of 20% per Annum, as well as preserve their strong brand name which catches the attention of the customers’ loyalty. The company has gained this by implementing the most modern technology and has positioned and has positioned itself as a precursor in the industry of aviation. It also plans to focus on family tourism and also reinforce its current tourism infrastructure in order to give support to that goal (O'Connell, 2011).
References
Emirates: Relentless expansion, political defensiveness. (2011). (Aviation strategy (Online), 166.
Hough, W. R. (January 01, 2010). Emirates Airline: The pride of Dubai. Airliners (miami, Fla.), 23,3)
O'Connell, J. F., & Williams, G. (2011). Air transport in the 21st century: Key strategic developments. Farnham, Surrey, England: Ashgate.
Vickers, J. (January 01, 2013). Treasury team of the year 2012: Emirates. Airfinance Journal, 358.)
