It is certain that the tourism sector is one of the largest industries globally, and has been forecasted as one of highest growing global sectors of the century. The Ministry of Tourism and Creative Economics in Indonesia has done a great deal in marketing the state’s tourism industry. This can be supported by the number of tourist arrivals in the country in a span of the past one year. For instance, the number of tourist arrivals in the country for the year 2013 alone hit a record 8.8 million. This was a 9.5% increase as compared to that of 2012. Whereas, the total tourist receipts from tourism hit US$ 10.1 billion, a 10% rise from that of 2012 (Kozak & Andreu, 2013). All these statistical figures demonstrate the importance of tourism marketing done by the Ministry of tourism and creative economics of Indonesia. The country is still more probable to attract tourists which in turn will lead to an upsurge of receipts from the tourists. This potentiality has been converted into a reality by the vigorous tourist marketing done by the Ministry. The sector which was dormant in the past is now gradually maturing, and competition is already setting in (Kozak & Andreu, 2013). There are numerous trends used in tourism marketing. The first one is doing tourism marketing in a different way since it has been the norm that marketing has been always done in a similar way hence not yielding anticipated benefits. Another current trend in tourist marketing is content marketing where primary focus is built on the main purpose of a marketing strategy. Lastly, use of internet is the most current trend that has been adapted by the ministry and seems to set a clean platform for its performance (Middleton& Jackie2012).
References
KozakM. &AndreuL. (2013); progress in Tourism Marketing, Curt Park publishers, Jakarta.
Middleton T. C & Jackie R. C. (2012): Marketing in travel and tourism. Nodicia publishers, Bekasi, Indonesia.
