Questionnaire Administered Over LinkedIn
Research Instrument: Questionnaire over LinkedIn to consultants in similar organizations
Questionnaire — 6 research questions:
Dear LinkedIn colleague: Thank for you clicking on the link to my questionnaire (McQuarrie, 2006, pp. 143--148). I am researching the best ways to train senior staff on using social media. Please complete the following questions ONLY if you use social media in your work and if you learned how to use social media within the last three years.
What social media platforms do you use in your work? (Check all that apply).
Facebook ____
Instagram ____
LinkedIn _____
Twitter ______
Pinterest _____
Tumblr ______
Other (Please specify) _____________________________________________
2) How/where did you learn to use these social media platforms? (Check all that apply).
At a formal, in-person training event ______
In an online training event ________
During one-on-one coaching/instruction _______
Taught myself through experimenting _______
3) Out of all the ways you learned about using social media for work, what is the method you found most effective? (Please choose one of your answers from Q. 2) __________________________.
4) Why do you believe that method worked best for you? ___________________________
_____________________________
5) What problems, if any, did you experience while learning to use social media? (Check all that apply).
The commands and buttons were confusing. ____
I found it embarrassing to need training. ______
It was hard to find the time to do it._______
I didn’t see the point of social media. _____
I found it difficult to use a specific platform (Please specify: e.g., Facebook, Twitter, etc.)._____________________
I had difficulty figuring out what to post. _______
I was worried about getting negative feedback on my posts from other users. _____
Other (Please be specific): __________________________________________________
6) What advice would you give to someone like you who is trying to learn to use social media?
____________________________________________________________________________
References
McQuarrie, E.F. (2006). The market research toolbox: A concise guide for beginners (2nd ed.). Los Angeles, CA: Sage.
