Selected Scenario:
You are a newly hired junior account specialist in a highly respected public relations agency.
Research Question:
How will a new accounting system affect the reputation, organization, and operations of a public relations company?
Single Source
Louis , H., Sun, A. X., & Urcan, O. (2012). The value of cash holdings and accounting conservatism. Contemporary Accounting Research, 29(4), 1250-1271.
The three authors have an extensive background in accounting. For one, they have a PhD in the same. Additionally, they have extensive experience in teaching accounting with each individual holding a position in their respective schools. Thus, the authors are qualified to deliver on the paper. Additionally, each has worked on several individual accounting paper.
The paper’s content is intended for individuals with an accounting knowledge. The aspect emanates from the fact that it is printed on accounting journal. However, individuals without an accounting background can comprehend the paper with ease.
Comparison with: ‘Li, X. (2015). Accounting conservatism and the cost of capital; An international analysis. Journal of Business Finance & Accounting, 42(5-6), 556-573.’ The two sources are available online in a reputable publisher. The aspect underlines their reputation. However, the latter source has been written in a simpler language. The abstract reveals more information, which lures the reader and leads them to want to review the paper.
The sources dissection of accounting aspects strengthens the paper’s intended topic. The paper delves into some basic accounting concepts. The scenario involves is one of an accountant. Among the basic concepts is that of cash in the current assets. The paper strives to explain is relations to the accounting sphere.
Annotated Bibliography
Books
Berg, B. L., & Lune, H. (2013). Qualitative Research Methods for the Social Sciences: Pearson New International Edition (8 ed.). New Yolk: Pearson Education Limited.
Journals
Ettredge, M., Huang, Y., & Zhang, W. (2012). Earnings restatements and differential timeliness of accounting conservatism. Journal of Accounting and Economics, 53(1), 489-502.
The paper extensively tackles the issue of firms overstating earnings. The paper is targeted to individuals with extensively background in accounting. Additionally, the authors are qualified to deliver on the paper. It reinforces the research question.
Kim, J. B., & Zhang, L. (2013). Accounting conservatism and stock price crash risk; Firm-level evidence. Contemporary Accounting Research Forthcoming, 29(4), 3-7. Retrieved from scholar.google.com.
The source reinforces the research question's underlining of accounting. Unprofessional accounting can lead to the detrimental consequences to a firm. The author's have a long-standing experience in the field. The paper is targeted to avid readers of accounting material.
Lafond, R., & Roychowdhury, S. (2008). Managerial ownership and accounting conservatism. Journal of Accounting Research, 46(1), 101-134.
The paper points to an existing agency problem with ownership and management. Individuals with minimal ownership aspects tend to divulge conservative tendencies in reporting. The paper sheds light on the underlying tenets of accounting reporting. The authors are experienced and poised to deliver on the paper.
Louis , H., Sun, A. X., & Urcan, O. (2012). The value of cash holdings and accounting conservatism. Contemporary Accounting Research, 29(4), 1250-1271.
The paper delves on the aspect of current assets (cash) and conservatism. The paper reinforces the research question by emphasizing on the need for transparency. The authors have a long-standing experience in accounting matters.
Online Sources:
Lee, M. (2013, August 5). How useful is PR for accountants? Retrieved July 27, 2016, from http://www.accountingweb.co.uk/practice/practice-strategy/how-useful-is-pr-for-accountants.
The source helps the research question by tying accounting to public relations. The author is an avid write with prerequisite background in accounting. The information is intended for individuals working with public relation firms.
Cytron, S., & President, C. (2009, August 1). What’s in & what’s out with tax & accounting firm PR/marketing programs. Retrieved July 27, 2016, from http://www.cpapracticeadvisor.com/article/10268302/whats-in-whats-out-with-tax-accounting-firm-pr-marketing-programs.
The article delves into the need for taxation in diverse firms. The information is intended for accountants working across the various firms. The author has extensive experience in writing on the topic. The paper serves to reinforce the research question's need for accounting.
User, S. (2016). Marketing & public relations for the tax and accounting profession. Retrieved July 27, 2016, from https://www.rwc360.com/.
The paper strives to underline the relationship between accounting and public relations. It aids the research question by drawing a relationship of the two disciplines. The author has worked as a research in the accounting discipline.
Bramwell, J. (2014, January 13). Public relations should be kept in your firm’s mix. Retrieved July 27, 2016, from http://www.accountingweb.com/practice/practice-excellence/public-relations-should-be-kept-in-your-firms-mix.
The paper serves to reiterate the importance of public relations. The author has extensive knowledge in the field. It serves to introduce public relations in the paper.
Special Sources
Demetrious, K. (2013). Public relations, activism, and social change: Speaking up. New York: Routledge.
Torossian, R., & Kelly, K. (2011). For immediate release: Shape minds, build brands, and deliver results with game-changing public relations. Dallas, TX: BenBella Books.
The source serves to introduce public relations. The author has extensive knowledge in the field of public relations. The source allows for the researcher to tie the two disciplines seamlessly.
Short Post
Berg, B. L., & Lune, H. (2013). Qualitative Research Methods for the Social Sciences: Pearson New International Edition (8 ed.). New Yolk: Pearson Education Limited.
The source sheds light on capturing aspects not articulated by numbers. For example, an accounting may have intangible aspects, which reinforce the firm’s position. The information is appropriate, as it is not too elementary nor too advanced. The information serves its purpose as it provides a tentative background to research approach.
Script
A case in point
A leading public relations company that seeks to change the way it handles its bookkeeping affairs.
The same company does not what to fall in problems with its customers as this may affect its reputation negatively.
The public relations company wants to incur the least possible cost in carrying out the process of changing its accounting system.
Research questions are:
How will a new accounting system affect the operations of a public relations firm?
Is there a connection between the accounting system of a firm and future interests of the firm?
What are the relationships that exist between corporate governance and accountability methods?
Findings of the research;
Change of systems within a firm is inevitable due to changing of various factors that affect the business.
With time, improvements should be made to accounting systems to make it more responsive to new demands.
Recommendations for the firm;
Carry out a thorough investigation before implementing the new system
Training internal staff before effecting the new accounting system
The firm should seek advice that is more professional before implementing the new system.
