Salespeople are important in any form of business because they help in advertising a company’s products. Salespeople sell their products to individual customers in that they explain the importance of the goods and services they are advertising (Gardner 23). Given that sales people approach anyone so as to sell their products I had an encounter of a good and bad experience. This paper will elaborate on both of my experiences with a salesperson.
One of the things that stood out to me is that a good salesperson should have a good Communication ability (Kahle 43). The sales person I interacted with, have good communication skills. It is important to note that a good communication skill encompasses characteristics such as enthusiasm, tone of voice, knowledgeable, ability to listen and be creative. These are some of the outstanding qualities that I experienced with a Verizon salesperson during my school breaks. The salesperson was intrinsic and creative such that I had to stop and inquire about the product. The salesperson was knowledgeable of the product and enthusiastic (Kahle 44). This made me comfortable as a customer. The Verizon salesperson had a good standard voice, which I could understand every word he was saying. A good standard voice is important because the salesperson is usually calm and not shouting to the customer, which may be annoying (Kahle 45). In addition to being eloquent and creative, the salesperson was also a good listener because I was interested in knowing whether the Verizon network can cover all the places around the country. This means that he was not only a good at selling his product but was also keen to answer any questions and in a persuasive way. This created a good impression to me such that I was ready to subscribe to the Verizon network after our conversation.
Salespeople need to be good listeners in order to help the customers (Gardner 65). My experience with a bad salesperson was in a car dealership because he did not know anything about cars. This was annoying because I had come to purchase a new car for college. As a result, I knew the type and model of car I needed, but I was open to inquire about other cars. The salesperson did not have any idea about the car engine size or the miles per gallon the car takes. In addition, the salesperson kept pushing me to look at used cars while I was clear that I needed to buy a new car. This was annoying because it felt to me that the salesperson did not care to my needs. The salesperson also looked at me in a condescending way whenever I asked simple questions about the car. It was clear that that the salesperson did not know anything about what he was trying to sell. The fact that I knew what I want in the car dealership did not help because the salesperson knew very little regarding the cars. I was surprised that the management would hire a person in a car dealership, yet they cannot explain to the customer the pros and cons of different cars. This was a bad experience and ended up talking to the management about the poor customer services I had experienced with them.
Works Cited
Gardner, Charles. The art of selling. Sydney: New Holland, 2005. Print.
Kahle, Dave. The six-hat salesperson a dynamic approach for producing top results in every selling situation. New York: AMACOM, 1999. Print.
