Good Example Of Television And Popular Music Essay

It is notable that music television has had a huge influence on how people perceive popular music. The music television revolution which started in the 1950s has greatly influenced not only the way people perceive popular music but popular culture as well. About this, there have been changes in the consumer trends all thanks to the “televisual experience” that has been created by popular music. Musical television has been a major advertising tool because they highly impact emotions that give viewers a new viewing context which in the long run affect their consumer trends.
Television commercials have always adopted a lot in the way the commercials are structured and portrayed all thanks to music television. The popularity that music gives to products is a sure way of influencing consumer decisions because of its power to determine the way people think. All this can be credited to MTV. Since its inception in 1981, it has changed the way of advertising and to this day, advertisers, especially those determined to reach the teen audience prefer it more than any other medium.
MTV has its target audience ranging from the ages of twelve to thirty four. It is this group of people that is immersed so much into popular culture and age group that is considered highly elusive. When consumption messages are relayed to them through the media, one can be sure that they will embrace them without a second thought. Therefore, this is the way socialization of consumers takes place and by the use of music television, the right consumers are always reached. The effect of music video element in the advertising industry is a context that cannot be ignored.