Introduction
The apple Inc. is one of the major fast growing information technology companies in today's world. It is an American civic corporation which manufactures highly advanced technological electronics, as well as software. For instance, it produces iPhone. These are the most common phones used by many people across the world. According to the SWOT analysis carried as shown below, The Company has created a number of opportunities to people since it started its operation. In addition to this, the SWOT analysis also enabled the researcher to detect problems and challenges that face the apple Inc. in the production of this gadget.
Through SWOT analysis, the following were the main strengths possessed by the apple Inc. in the production and selling of IPhones: it produces products that are of the highest quality and very attractive to customers. These IPhones produced in this corporation were far much better than any other communication gadgets in the world. This is because these IPhones did have the biggest storage capacity. This enabled the customers to reduce the amount of documents or other electronics used to carry information. This is because they can just carry them in the Iphone. The gadgets could work at poor conditions for instances poor networking conditions, one can still make a call send a text as well as receive even when the battery is low(Kawasaki 26). The apple Inc. also produces the IPhones that are leading in the electronic industry. They as well use high advanced technology. Despite the competition in the electronic world in production of communication gadgets, IPhones from the apple Inc. are still the best of all. The production design of these gadgets is the best of all. The apple Inc. designed their IPhones in the best way possible in order to adapt well to different environments. It also helps them to work in worst conditions of operation. The corporation also enjoys the best creative as well as hardworking employees in the world of electronics. They were very creative and paid a lot of attention to innovation. The innovative capabilities help the company to continue producing items of the highest quality. This, therefore, helps it to face off competition among other developing companies across the world.
The relationship between the company, the management and the workers is one of the best. Its employees related well with their colleagues. They also had a good relation with the management as well as with the company itself (David 18). This helped the company in the sense that the employees give their full dedication to the work they perform. As a result of this, the company will gain more and hence advances faster than its rivals as well as making profits from the production and selling of IPhones.
The corporation, in contrast, also had weaknesses despite it being the leading electronic company in the world that produces IPhones .some of the weaknesses that the apple Inc. had included: its products had limited compatibility. The IPhones from this company were not compatible with other electronic devices that perform the same task. For example, the customers are advised not to charge their iPhone using chargers of other communication gadgets. This is because it may because some adverse effect on it. This, therefore, limits the lifespan of their products and increases competition from similar firms. The apple Inc. also had a very limited market for its products. This is caused by the more advanced technological that is used to produce this gadget and the market it targets is less developed in terms of the level of technology. Hence limiting the number of customers that can use its products. The cost of these IPhones is very high. This means that most of the customers cannot afford to buy the IPhones hence limiting the market size of the apple Inc. The IPhones produced by apple Inc. are of the highest quality. These, therefore, means that, they needed to be taken good care of. This called for advanced as well as secure means of distribution in order to distribute its products to the market for selling.as a result of this; it limited the number of distribution channels that can be chosen by the company (Miser 54). The corporation will then be able only to cover a limited market for its customers hence limiting their sales as well as profits.
Apple has won in the enterprise in production and sell of Iphones. Its strengths are reflected by the fact that it has beaten BlackBerry in the production and sale of IPhones in the market. This company is also gaining ground in relation to android applications giving it support from many companies in purchase and use of its Iphones. Most of the Iphones go to the governments. This company has an opportunity of winning so many governments to purchase and use its products. This will help this company to gain a wide market scope for the sale of its iPhones as well as maintaining customer loyalty in the market.
The biggest opportunity for Apple in the production and sale of Iphones is found on its wide and loyal customer base. The rapid developments of the Iphones keep the customers to yearn for advanced applications, thereby, leading to greater market potential for Apple Iphones in the market. The fact that many people invested in the apple ecosystem ensured that the customers will remain loyal to the Apple in purchase and use of its products in the market. The million fanatical fans sticks to the Apple regardless of its faults in the market (Michel 24). The annual upgrades of the Apple Iphones give it a potential ground to retain its customers as well as attracting new customers to purchase its Iphones.
The Apple I phones face a threat from the Android Company in China; that is supported by the Company. The threat of China government to eliminate the use of Apple products in its operations poses a danger to the future market for Apple Iphones as well as customer relations in China. This is dangerous for operation of Apple in marketing and sale of its products to the customers in China.
The Apple Iphones also faces a threat in India because the potential market of apple in India is still low. The strict market regulations or laws in India makes it difficult for Apple to penetrate into this country. This problem of India should be taken into consideration in order to succeed in its market operations.
Apple Company also faces a threat with Samsung Company in production and sale of phones in the market. Samsung poses a threat to Apple in relation to the design and innovation of Iphones in the market. This may, therefore, leads to high competitive pressure to Apple in production and marketing of its Iphones in the market. The legal battles between Samsung and Apple also made the Iphones appear less attractive to the customers.
In conclusion, the apple Inc.is the best electronic company in the world as shown from its strengths and opportunities it enjoys despite increased competition from the upcoming, similar firms in other parts of the world, for example, in china. In contrast to this, it is also evident that the corporation faces several treats and has some weaknesses that limits are profitability due to less market coverage and competition.
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