Introduction
Just like most employment ads, the ad provided below is designed to attract jobseekers who are both passive and active by providing a link to the AT & Tjobs for them to know what it entails and to provide a chance for them to apply. For instance, in the ad provided below, the graduates are being motivated to apply for the jobs with AT & T. This is evidenced with the presence of the graduation cap. They therefore, convey the diverse commitment by AT&T to display them across various social networks and search engines.
The effectiveness of the AT&T Banner Ad is due to its simple nature since it has a convincing content. This creates anxiety among the readers who are eager to click in order to know what it entails. This makes the readers desperate to learn more. The AT&T Banner Ad is also effective since it is able to entice the audience with its creative and innovative style.The choice of the bright colors attracts the job seekers quickly. Additionally, the wording in the ad is in itself enticing since they easily lure job seekers into applying for the jobs.
Presence of more links in most of the search engines would ensure that many people are more exposed to the ad hence ensuring its efficiency. This is because the more links there are then the higher the chances of having a vast number of readers hence more opportunities for them.
The ads ought to be placed in search engines, websites, social networks and blogs. This is because these forums have a large number of followers hence the ad will be viewed by many readers. This creates better chances for the ad being clicked and being followed and hence success can be witnessed.
Conclusion
The employment ads such as AT&T are very important since they ease the hectic recruitment process. The success of the ad provided below solely lies with the fact that it has been presented in a professional manner with very beautiful coloring to draw the attention of job seekers.
Works cited
http://www.iacaward.org/iac/winner.asp?eid=9333
