The article published by Boynton (2013) focused on the influences that public voices result on corporate citizenship of the brands operating in the modern era. The thesis statement of the article assumed that the companies are enforced to conduct fair management practices due to the raise of voices by mass public on social media. According to Boynton (2013), the social media has played a pivotal role in altering innumerable decisions and exhibition of their responsibility towards the society.
As evidence, the fire incident in factory situated in Bangladesh had inflicted a huge loss of raw materials, infrastructure, and financial resources. Due to the hyperactive presence of public on social media platforms such as Facebook and Twitter, the retail entities namely Zara, Hennes & Muaritz (H&M), and Abercrombie & Fitch (A&F) provided funds and finances in order to set the factory up.
Another incident of social media influence targeted Nestle in 2010 when the company was enforced to cancel the contracts with vendors that were deforesting palm oil plantation around the globe. Due to the strong influence of social media and voice of public, Nestle is extremely curious regarding their contribution towards society. In conclusion, the author stated that social media is a medium of communication that empowers society to discuss various brands and change perceptions of mass market subsequently.
Besides the conclusion, the article was not having any other portion without authentic credibility in context to the justification of the thesis statement. Personally, the author is reliable with the opinion towards the influences of social media on corporate citizenship of brands globally. Voices of people have the power to mold and transform the intentions and internal affairs of corporations towards demonstration of the corporate social responsibility (CSR) and fulfillment of stakeholders’ expectations.
Reference
Boynton, J. (2013). How the Voice of the People Is Driving Corporate Social Responsibility. Harvard Business Review. Retrieved 17 August 2016, from https://hbr.org/2013/07/how-the-voice-of-the-people-is
