This is a basketball match played in between US and Argentina on July 22 in the year 2012. In the beginning of the match announcer spoke about the sponsors included the brand name of “Gateaway” and “Jeep”. A logo of Cisco has been seen in box area wallwhere viewers were watching the match. It placed very strategically from where it can be easily seen and within the reach of all. The whole wall of the viewer box area placed with the logo of Cisco which was brightening with the lighting system. On sports t-shirts logo of brand Nike placed which is one of the business giant dealing in sports business. On Argentinian players’ sport shirt logo of VISA was placed which can be clearly seen by viewers. On the basketball court logo of famous beer brand “San Miguel” placed which has been seen frequently. Logo of “San Miguel” placed very strategically on the court which can be seen easily from anywhere from the stadium and viewers who are watching it on screen can be seen easily.
During match when a player scored for the United States advertising clipping of “GateAway” and “Jeep” seen on the screen. The advertisement was just persuading viewers to know more about the brand. A logo of energy drink brand “G Series” was flashed on the flashboard near to the basketball court. I was seen for quite longer time on the flashboard and can easily be identified. Advertisement of official website of Barcelona city with the brand name “Adjutament de Barcelona” flashed on the flashboard. Advertisement of brand “Jeep” which is a well-known brand of American automobiles industry can be seen on flashboard. It is one of the SUV brands of automobile in America. Slightly flashed the logo and name of the brand “Burger King” announced by the anchor during advertisement break but not very effective. Logo of “Nike” brand was flashed on the flashboard with the tag line “Game, On World.” for quite some time. A website of airline service was flashed on the flashboard with the name “IBERIA.COM”.
As soon as half time game is over during rest time name of the insurance company “State Fund” announced by the anchor as one of the sponsor for the match. An advertisement of “Nike+” also flashed during stoppage time in the dame. During this stoppage time advertisement of metro PCS also flashed during first half in the game. “MetroPCS flashed on the dash board showing first half statistics of the match. An advertisement of the brand “State Farm” having punch line “Get to a better state” flashed on the screen with its announcement. It is an insurance company known for life, auto and fire insurance. Name and logo of brand “DirectTV” also placed on the back side of the Argentinian players’ sports t-shirt. It was not seen clearly as “VISA” brand can be seen on the front of t-shirts wore by Argentinian players.
Logo of company “Las Vegas” was flashed on the side dash boards during the match. Name of the jewellery company “Tiffany and Co.” flashed on the side dash boards. After it brand name of “SunKist soda” company flashed.
In all the brands’ logo and name flashed on the dash board, placed on the t-shirts of players, on basketball ground and announced by the anchor the most successful brand among them placed was “San Miguel” beer brand and VISA due their strategic locations.
