Personal Branding
Personal Branding
There are numerous concepts, which come under the ambit of marketing itself, and among them, the name of branding is one of them, as it is one of the most important activities lie in this particular section (Mobray, 2009). The main perspective of this assignment is to talk about the branding itself by detailing down some of the major answers of questions.
The concept and utilization of branding could be extremely important for an organization in total, as it is associated specifically with the long run growth of a company. Branding is an important and vital concept of marketing as through with this particular concept; organizations would become able to demonstrate the effectiveness of their products in front of the eyes of their major consumers (Montoya, 2002). Organizations like Toyota, IBM, Apple Inc and many more are using the branding concept with curiosity and using it to enhance the productivity of the company as a whole.
Should the personal brand concept become a part of the DNA of 21st century professionals?
The entire world is moving with a robust pace, and in the running of corporations, every organization is now trying to get an edgy hand over its competitor. Hence any concept which affects the financial as well as strategic position of the company would certainly be required in the DNA of the 21st century, because it associated with the long run productivity of an organization as a whole. There are certain steps for the personal branding are as follows
- Define the framework of personal business
- Defining the target market for personal branding
- Defining the personal value propositioning market of the product accordingly
- Understanding of the personal branding product is important
- Creating the personal branding graphics and messages
- Developing an integrated marketing plan for the personal branding
Compare how the process of branding an individual would be similar to branding a product. How would it differ?
Branding an individual or branding a product is a similar thing because in both of the cases, the recognition would increase of the company and its brand itself. Suppose David Beckham is doing an ad of a body spray, then it would increase the power of the brand of the company, rather than power of David Beckman, because he already has his face value in the Society.
References
Mobray, K. (2009). The 10Ks of Personal Branding: Create a Better You. London: iUniverse.
Montoya, P. (2002). The Personal Branding Phenomenon. Neew York, NY: Peter Montoya Incorporated.
