Start-up capital: $ 500 000
General Information
Fitness center “Body-Fit” will be situated in the city center and focused on consumers with average or above average earnings. At the beginning the center will be placed in tenement. In the future it is planned to expand the business by building the special place for it and opening several more clubs in different cities.
Distinctive Feature
There is a large number of fitness centers in Istanbul. “Body-Fit” will differ by the fact that it will work 24/7. Nowadays healthy lifestyle is very popular not only among adults, teenagers also follow this tendency. But a lot of people are busy at work, at home or somewhere else, so they don’t have an ability to visit the gym in the daytime. “Body-Fit” will give an opportunity to make workouts or relax at any desired moment.
Services
Power trainings and cardio workouts
Aerobic group classes
Sports nutrition shop
Massage
Swimming pool
Finnish sauna
Cafe
SWOT – Analysis
Strengths: Democratic prices; Open 24/7
Weaknesses: Not very big range of services
Opportunities: Future expanding among other cities; High quality of services
Threats: Loss of high skilled personnel; Appearance of strong competitors
Target Market
Men and women 16-50 years old, who are keen on healthy lifestyle, enjoy workouts or have a desire to relax.
Payment for Services
Subscription for a month (group trainings) - $ 40
Subscription for a year (group trainings) - $ 390
Subscription for a month (gym, alone) - $ 35
Subscription for a year (gym, alone) - $ 340
Subscription for a month (gym, with coach individually) - $ 45
Subscription for a year (gym, with coach individually) - $ 440
Subscription for a month (swimming pool) - $ 35
Subscription for a year (swimming pool) - $ 340
Individual coach at the swimming pool - $ 10 per one workout
Single visit (gym, swimming pool, group trainings) - $ 7
Massage - $ 10 / hour
Finnish Sauna - $ 7 / hour
Advertising and Promotion
When opening a new fitness center, it is necessary to hold a series of promotional activities to let people know about it and make them come and try.
Advertising on the Internet will consist from creating groups and accounts in social networks, where each month will be held a draw of a free visit of “Body-Fit”
In radio advertising, the speaker will mention the name, address and telephone number of the club
Also it is necessary to use print advertising in the form of leaflets during the first month of operation, which will provide a one-time 5% discount
Discount System
The “Body-Fit” center will have a discount program which will consist of:
3 free visits of sauna for people who buy one-year subscription for any kind of trainings
1 free visit of the swimming pool for people who buy one-month subscription for the gym and group trainings
1 free massage for people who buy one-month subscription for the swimming pool
In the future these proposals may change and vary.
Staff
CEO - 1
Marketing Director - 1
Financial Director - 1
Administrator – 2
Coach for the swimming pool – 4
Coach for the gym – 3
Coach for the group trainings – 4
Cleaner – 2
Masseur – 1
Shop assistant – 1
Cook – 2
Waiter – 3
Doctor – 1
Risks
The main threats for such kind of fitness center are that there may appear some strong competitors, or the fashion on healthy lifestyle will end. This factors lead to the loss of the great part of clients.
