Product Label for Our Product
The product we have chosen for the purpose of writing this report is a fish tank cleaner. The product is not very common and known only to those who like to keep fish as pets or those who own aquariums at their offices or homes. The label of the product will be ‘Rock Crawler’.
Product Name
The name of the product is Rock Crawler. The product is one of its own kinds. Cleaning the aquarium or fish tank is very important and is usually done by the chemical available in the market or sometimes the use of domestic ingredients or mixtures can do the job. But with our product Rock Crawler, there is little time and effort required to clean the bottom of the fish tank.
Logo of the Product
Information about the Company
The manufacturer of Rock Crawler is a company named ‘Cleaners Pvt. Ltd.’ The company has been established for over two decades. The company manufactures aquariums with high quality glass and wooden material. It is also known for manufacturing accessories to adorn the fish tank such as sea corals, small sea plants, sand, pebbles and many others to give the fish tank a mini look of the fresh river or pond. Rock crawler is a well known cleaning product which targets the residues of sand and impurities left at the bottom of the tank.
Information about the Product
The product Rock Crawler is a unique product known to the fish tank keepers and pet lovers. Although many similar products are available in the market but this one comes with special features which are not offered by competitors. Moreover, Rock Crawler comes at an affordable pricing which is why consumers prefer it over similar products. Rock Crawler not only removes sand deposits from the bottom of the tank but also food remains, debris, algae, and water siphon.
Features of Rock Crawler
Rock Crawler is battery operated and comes with a three in one system. It can clean impurities, algae, and water siphon. This means there are three vacuums installed in Rock Crawler to perform each of the functions effectively. As the device Rock Crawler operates with battery, therefore, it keeps the users away from electricity hazards. Another reason why Rock Crawler is preferred over other cleaners is that the length of the pipe can be extended from twenty to forty centimeters which make is convenient for fish tanks of various sizes. Another good thing about Rock Crawler is that disposable bags for collecting wastes are attached to it which makes the process of cleaning much suitable.
Dimensions of Rock Crawler
The product Rock Crawler comes in a standard size with a height of 45 centimeters, 25centimeters of width and 6 centimeters in diameter.
Image of the Product
This is how the product label will look like
Statement of Product Safety/Quality
It has been mentioned on the product label that the product is safe to use as it operates with battery; cleaning provided is thorough and cleaning standards are never compromised. It is also written that the product Rock Crawler should not be kept in reach of children.
Slogan for Rock Crawler
The possible slogan for Rock Crawler could be:
Rock Crawler-The safest, multi-vac cleaner for your aquarium
The slogan and logo communicate a lot about the brand. For instance, the logo is chosen to be green in color which indicates life, freshness, and purity. The green color of the logo will communicate the customers that Rock Crawler is an environmentally friendly product aimed at making the environement clean and tidy for the water life.
Sales Puffery in Advertisement
It must be mentioned here that the advertisement will be based on zero sales puffery. Many aquarium cleaning products and companies make use of unnecessary fillers in advertisements which basically pull out the hidden message and do not leave an influential mark on the customer’s mind. Rock Crawler gives a message to the consumers about its environmentally friendly aspect.
Warranty
Blischke (1995) wrote that warranty can be seen as a guarantee that the buyer receives during the purchase of a product of service which includes replacement or repairing of any article in case it fails to meet the spelled out expectations. Generally, warranties are classified into four types namely express warranties, implied warranties, extended warranties and lifetime warranties. A brief description is given below:
Express Warranty
In express warranty, the time required to which a company can assure the performance and quality is mentioned.
Lifetime Warranty
Lifetime warranty means the expiry period of warranty is linked to the discontinuation of the product.
Implied Warranty
Implied warranty is also a form of lifetime warranty which expires after the product’s production at the plant is discontinued (Farnsworth, 1957).
Extended Warranty
Extended warranty is given on products where periodic replacement is necessary to ensure the functioning of long term.
Risks of Warranties
As far as we can see, warranties can sometimes increase the cost of manufacturing of spare parts. It becomes an excessive expense for the company but it cannot be ignored as it is linked directly to brand reputation.
Step to Mitigate Risks
The terms and conditions of warranties need to be spelled out clearly and special budget must be allotted in case a recovery has to be done on an immediate basis.
Reference
Blischke, W. (1995). Product warranty handbook. CRC Press.
Farnsworth, E. A. (1957). Implied Warranties of Quality in Non-Sales Cases.Columbia Law Review, 57(5), 653-674.
