In all aspects of human life, Christian worldview is considered critical. Firms make their business more profitable by applying Christian worldview. A business that uses the Christian worldview improves the life of their customers by giving them the wisdom that makes them produce more in their life. For instance, the Hollywood industry has people with the unhealthiest lives in U.S.A. Christians view the Hollywood films, and they learn from the lives of the actors with the most successful lives. However, many people go to Hollywood to be successful and gain fame, but they end up destroying the character that defines who they are (Karns, 97). Some mock Christian ministries without noticing that the same ministries to rebuild and heal their broken hearts. This is the reason why Christian worldview is important in business because it builds the business to be more profitable. The aim of this paper is to discuss the importance of Christian worldview in business and firms (Karns, 100).
A worldview is defined as a framework from which humans view the reality of life and make sense of their life as well as the world. For example, a secular person believes that there is no God and the world is all that exists. An individual who has the biblical or Christian worldview believes in God, and thus, his purpose is to obey and serve him. Therefore, Christian worldview is based on the teachings of the word of God (Kim, 115). When someone believes in Bible teachings and that whatever he or she does should be based on the Bible, then that person has a strong Christian worldview. The teachings of the Bible builds the character of such people. Therefore, for firms to develop Christian overview in marketing, they have to integrate the presuppositions of both marketing and Christian worldview (Kim, 115).
Marketing is among the major functions in business; other functions includes economics, finance, and accounting. The underlying presuppositions of marketing in any firm is the key to their success as well as customer satisfaction. The Bible gives the guidelines on how business is supposed to be conducted (Kim, 117). Just like the Bible addresses the wants and needs just like food and shelter, marketing focuses on the needs of the customers both spiritually and physically. According to a Scripture from Matthew 20:27-28, Christ said that “Whoever, who wants to become famous among you, must be ready to serve and whoever who wants to be first, then he must be your slave. The Son of Man did not come to the earth to be served but to serve” (Matthew 20:27-28).
In business, firms that have embraced the Christian worldview in marketing have increasingly used servanthood to build their character in the market. In the recent years, there have been articles, seminar, and books published on embracing Christian worldview in marketing. The firms focus on the needs of their customers more than their welfare. The book of Matthew 22:39 says that “Love your neighbor as you love yourself.” This is the second and one of the great commandment in the Bible. In this sense, companies design, develop and manufacture their products in a way that they meet the needs and wants of their customers. By doing this, businesses can comply with the Christian principles stipulated in the Bible.
The relevance of biblical worldview is evident in the marketing theory and practice. Therefore, if firms violate the biblical principles, it is understood that they will be conflicting with the Christian worldview business model. Therefore, the modern business principle has the capability of integrating itself with the Christian worldview (Kim, 119). However, this can only be possible if business organizations identify the integration of marketing and biblical principles to meet the needs of their customer. All Christians are free to conduct marketing within the limits that have been established by the word of God.
Works Cited
All scriptural references are from The Holy Bible, New International Version (1986): New Testament, Matthew, and Nashville
Karns, Gary L. "A theological reflection on exchange and marketing: An extension of the proposition that the purpose of business is to serve. “ Christian Scholar's Review 38.1 (2008): 97-108
Kim, David, Dan Fisher, and David McCalman. "Modernism, Christianity, and business ethics: a worldview perspective." Journal of Business Ethics 90.1 (2009): 115-121.
Holman Bible Publishers.
