Benefits of using a brand manager
A brand manager is a key person to the prosperity of business. A company realizes numerous benefits for utilizing a brand manager. Ashraf homemade ice cream Ltd can meet the current client tastes and preferences since the brand manager will steadily monitor the market trends to identify changes. Also, Ahmed can tailor the business services and products to meet the particular market demand which is a benefit to Ashraf homemade ice cream Ltd. This aspect allows the company to stay relevant in the market and offer high-end services and products. Also, Ahmed can meet with customers and senior administration as they execute their roles. Hence, all the stakeholders stay informed of the of the brand manager's proposals. A brand manager helps the business to determine its most key customers (Daye, 2012). The Ashraf homemade ice cream Ltd can establish measures to suit its important clients. Additionally, a brand manager assists a business to occupy a favorable position in the marketplace. The company can realize the full advantages of holding that particular position in the market. Importantly, Ashraf ice cream Ltd can operate and introduce new products in the market without exceeding its budget. Ashraf homemade ice cream Ltd can also analyze its products, services, and market niche to allow it adopt appropriate technologies for prosperity.
Responsibilities of Ahmed for Ashraf homemade ice cream Ltd
According to Jacobs (1961) a product manager is an employee responsible for securing wider sales for products. Ahmed is responsible for guiding Ashraf homemade ice cream Ltd to develop a new product. Ahmed is also responsible for help the company through the flavor naming process. Importantly, Ahmed will assist the business to identify the current market trends and changes in the ice cream demand. The brand manager is responsible for identifying ice cream brands that are performing well and ways of improving them to stay relevant. Lastly, Ahmed will be responsible for helping the ice cream company identify a lovely and attractive name of the proposed new product.
References
Daye, D., (2012). Brand Management Process and Responsibility. Retrieved 2016-08-09 from < http://www.brandingstrategyinsider.com/2012/01/brand-management-process-and-responsibilities.html#.V6oPzSGB5dg>
Jacobs, R.H. (1961), "The Effective Use of the Product Manger," in The Marketing Job. New York: American Management Association.
