Good Marketing Plan Of Juice Essay Example

The selected product for marketing plan is fruit juice. The target market for fruit juice are kids, teens, professional or working people, youth, housewives, and elderly people, all of which are included in primary market. Further, airlines, schools, hotels, cinemas, restaurants, amusement parks, and local transport system are also target market of our product, but they represent secondary market. Two best variables for segmentation of the product are demographic variables, and behavioral variables. These two variables are best for the product because they help in determination of personal statistics, and also help in dividing the population on the basis of behavior. In demographic variables, age, gender, education, family size, income, occupation, language, and nationality is considered. The product is provided to individuals of all age groups belonging to both genders, the family size and education does not matter. Further, the product is provided to high, low, and middle income consumers. Further, in accordance with occupation, students, retired people, and working people are facilitated with the product. Nationality and language do not matter in this regard. Moreover, in behavioral variables, the product usage rate, loyalty of brand, benefit sought, and profitability is considered. They are also beneficial as they help in determination of readiness to buy, and user status. The company can check its progress by analyzing that the user is regular user, first time user, or potential user. Behavioral variables are, however, closely associated with the products, as it serves as a direct starting point for the segmentation of the market. Change in age profile, increase in income, changes at social level, life style factors, ease to access the product, and availability of retail outlet are the factors that play their role in driving the demand of our product.