Chamber of Commerce
Dear Sir or Madam:
In the present report, I would like to introduce our new healthcare organization. In order topromote and advertise the new healthcare organization to the community, I am intending to increase the marketing activities, while adhering to the social responsibility in the respective field.Being a new owner, I am unable to afford a budget to appoint an expert to develop and implement a marketing campaign for the healthcare organization. In such circumstances, I have to depend on my ownin terms of developing a marketing packagein order topromote the healthcare organization.In this regard, the letter is intended to outline and identify the 5P’s of healthcare marketing in the organization. In addition to this, the letteris also aimed at highlighting the mission and vision statements for the healthcare organization to make the community people understand about the values of the organization. Furthermore, the codes of professional conduct are also encapsulated in the report so as that the healthcare organization can fulfill its social responsibility.
5P’s of Healthcare marketing in the Organization
Rapidly changing the facade of the healthcare industry has played an indispensable role in changing the marketing practices within this sector. In the previous era, the healthcare organizations used to primarily focus on the physicians and patients, while designing and developing their budget. However, the changing landscape of the healthcare sector has ultimately led the organizations to expand their focus and consideration set, specifically during the development of the marketing strategies. In the present case, the healthcare organization has emphasized on following 5P’s of marketing.
Products
In the contemporary era, patients have become more powerful, in terms of choosing healthcare services (Mycek, 2015). In such circumstances, the new healthcare organization has ensured to provide supreme healthcare facilities to the patient. In addition to this, the healthcare organization has also made it certain that the healthcare services are affordable to the patients, and they are getting well-timed medical assistance.
Place
Place represents the opportunity available to the owners of the healthcare organization to present the products and services t the community members. The decision to chose the right place is crucial as it can impact the customer satisfaction. As the sole owner of the healthcare organization, the location of the health care center depends on the demographics, the center will be built in a place where the target market can have an easy reach.
Promotion
Promotions are the best possible solutions to put forward the design and communicate with the target audience. Effective promotional activities of organizations are beneficial to attract more customers and also to position a service or product in the minds of the customers. The healthcare team will communicate its message through the radio, billboards, and social media and will try to communicate the mission and vision to the customers. The promotional activities are done on personal and general interaction (personal - one to one, whereas, public communication - advertising, publicities, etc.).
Price
The price represents the value in exchange for the services and facilities provided. The primary aim of the new healthcare organization is to offer better services at affordable costs, and therefore, it is essential that prices are minimum. The main purpose of the new health care organization is to facilitate the community and to improve their health. The organization will implement strategies to provide high-quality service for lower costs.
Profits
The primary aim is to benefit most of the community members and to fulfill their medical and other healthcare demands. The purpose of the healthcare organization is to protect the community members from latest diseases and to provide the facilities at low costs. As the owner of the healthcare team, it is obvious that the profits are necessary, but some profits will be lower than other healthcare organizations.
Vision and Mission Statements for the New Healthcare Organization
Mission Statement
The new healthcare organization is committed to improve and enhance the health status of the community people. In this regard, the organization is aimed at ensuring continuous training and education of the healthcare professionals and physicians, working within the organization. In particular, the organization is dedicated to assist the community people, in terms of maintaining health and wellness of the people.
Vision Statement
The vision of the new healthcare organization is to establishthe unique and distinctive position in the healthcare industry. The vision of the organization also includes providing superior technology, facilities, and capabilities to the healthcare professionals so that they can adequately address the healthcare needs of the community people.
Codes of Professional Conduct at the Newly Established Healthcare Organization
Professional code of conduct holds significant importance in the healthcare industry. The new healthcare organization has also established some codes of professional conduct that are presented as follows:
All healthcare professionals are bound to protect the integrity and confidentiality of patient’s information;
The healthcare staff is liable to treat all staff members with thesame degree of respect;
All patients must be treated with dignity, gentleness, and kindness, regardless of their sexual orientation, and ethnic, cultural, and racial background;
Administrative as well as the paramedical staff is not allowed to use offensive languageto the patients;
No one is allowed to harass others either, sexually, psychologically, verbally, or physically.
The letter has identified the 5P’s of healthcare marketing in the newly established healthcare organization. Additionally, the report has also included the mission and vision statements that have been created for the organization. The letter has also developed acertain code of professional conduct that may help the organization in adhering to the social responsibility. In order to grasp the attention of themaximum audience, the letter has also encapsulated the newspaper ad. In this regard, a radio announcement of 30 seconds has also been recorded, with the help of using online voice recorder. The main objective of this radio announcement is to address themassive audience, in a well-timed and cost effective manner. The information provided here is primarily aimed at introducing my new healthcare organization and seeking you support in its progression towards future.
30-Second Radio Announcement
Are you worried about the lack of appropriate and well-timed healthcare facilities in your community? Our healthcare organization is the solution you have been looking for. The healthcare organization is solely intended to help people, in terms of providing them medical assistance. The organization has highly professional, experienced, and dedicated paramedical staff that is always ready to provide support. We welcome you all to visit and get a consultation from out expert physicians, or you can contact us on our toll-free number _________.
Print Advertisement – Newspaper
References
Kongstvedt, P. R. (2012). Essentials of managed health care. Massachusetts: Jones & Bartlett Publishers.
Mycek, C. (2015, January 19). The New 5 Ps of Healthcare Marketing. Retrieved http://getresultsinaction.com/the-new-5-ps-of-healthcare-marketing/
