The vision behind forming the Mystic Monk Coffee is that Father Daniel Mary wants to help setup the business that would help them with the purchase of the Ranch that Father Daniel Mary wants. He is achieving this by serving a niche market of the coffee drinkers. This niche market is very large with more than 150 million consumers. There are also expansion plans that Father Daniel Mary has in mind. He wants to increase his sales and wants to buy a bigger Roaster to meet the demand. His marketing techniques are aggressive, but only limited to word of mouth and online presence. The mission of the business is to provide good quality coffee to consumers and earn money that will be used for a noble cause of building a new monastery from Catholic brothers.
It can be compared with Father Daniel Mary’s vision for Carmelites of Wyoming. He wants to increase the size of the monastery from four brothers to thirty brothers. For this purpose, he is establishing side businesses and actively seeking for donations and funds to help him in his expansion plans.
Father Daniel Mary has worked hard to achieve his goals. He has been a good starter of projects and achieved great success, and has a good vision about his project. He is moving forward at a pace that will make sure that his targets and objectives are not far.
The objectives of both Mystic Monk Coffee and Carmelites of Wyoming are very similar and go hand in hand. Father Daniel Mary is looking for expansion and funds aggressively, and MMC profits are going to help Father Daniel Mary’s vision of buying a larger piece of land to build a bigger monastery (Carmelite of Wyoming).
Good Mystic Monk Coffee (Mmc) Case Study Example
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WowEssays. (2020, March, 10) Good Mystic Monk Coffee (Mmc) Case Study Example. Retrieved December 22, 2024, from https://www.wowessays.com/free-samples/good-mystic-monk-coffee-mmc-case-study-example/
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Good Mystic Monk Coffee (Mmc) Case Study Example. Free Essay Examples - WowEssays.com. https://www.wowessays.com/free-samples/good-mystic-monk-coffee-mmc-case-study-example/. Published Mar 10, 2020. Accessed December 22, 2024.
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