LA#1
Strategic planning is the organizational management activity for defining the long-term plans, strategy, and direction. The set management objective, take a strategic decision and create a blueprint for the future. Vision and mission statement are created for employees, customers, and other stockholders of the company. It reflects the company’s values, core purpose, identity, and principles of the business aim. I have selected the vision statement of General Motors that is a more effective statement. The vision statement is, “GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovationof GM people” .
The vision is very impressive and attractive that describes the core business values. It focuses the customers and their demands to meet their satisfaction. The customer satisfaction play an important role in the success of every business hence, it is a most effective statement that focused the customers’ needs and innovative product development. The vision statement inspires and motivates customers and ensures that each component of the strategic management process is aligned to the organization’s long-term goals. It indicates that the company has invested in the technological innovation and manufacture the most innovative vehicle those contain modern features. The employees are focused as important assets of the organization, and it has created ethical corporate culture. It has enhanced the integrity, respect, honesty, and mutual trust in the organizational culture .
I have chosen the mission statement of Albertsons Grocery Store Company. It is “to create a shopping experience that pleases our customers; a workplace that creates opportunities and a great working environment for our associates; and a business that achieves financial success” . According to my perception it ineffective mission statement and it cover only limited information. The company is a chain of grocery stores that operates warehouse stores, food drug store, and superstores in the U.S. However, the mission statement is not containing the company information and its function, core responsibilities, and other business activities. It is not clear that what company does and how it is operating the business functions. The employees’ contribution is not highlighted in the mission statement that plays an important role in achieving the company objective.
References
Elizabeth, C. (2012). International Management: Explorations Across Cultures. New Dehli: Kogan Page Publishers.
General Motors. (2016). Our Company. Retrieved from http://www.gm.com/company/about-gm.html
Minda, Z. (2013). The 9 Worst Mission Statements of All Time. Retrieved from http://www.inc.com/: http://www.inc.com/minda-zetlin/9-worst-mission-statements-all-time.html
LA#2
1. The 5Ps of the strategy are the plan, pattern, position, ploy, and perspective that play in important role in the development of any organization. I have chosen the planning activity out of 5Ps that play an important role in the overall management process. Planning is an organizational activity that allows management to set priorities, strengthen operations, focus energy and resources, direct employees and other stakeholders toward company goal, and assess and adjust the company’s direction in response to a changing environment. Effective planning helps the company to perform its operations in the right direction at a right time and the right place.
Planning helps an organization to review the current operations and identify the needs to be improved that play the significant role in meeting the objective. It ensures the efficient use of resources and provides sound information for creating the effective decision for the organizational growth. The goal setting challenges the employees and other stockholders to perform better for the development of the organization. Planning allows the management to obtain realistic review of the company current strength and weaknesses relative to the major competitors.
2. Leadership plays an important role in implementing the strategic plans in an effective manner. The leaders are actively engaged in creating an effective decision for performing different activities to achieve the company objective. The leadership is responsible for making the planning processes more effective and achieves the strategic results for the organization consistent with its vision, mission, and values. The leader’s job is to create the vision and motivate, direct, and influence others to achieve the goal through strategic planning process
References
Lissack, M. R. (2005). Managing Complexity in Organizations: A View in Many Directions. U.S: IAP.
