Heineken Ignite Public Relation campaign
Heineken Ignite PR campaign was created to achieve a specific goal, and it had so many activities that were carefully planned in advance. The purpose of the above campaign was to change the perception of a consumer by promoting a positive drinking behavior. Also, its purpose was to increase their sales.
Strategies that the team of PR campaign used was to select a group of celebrities who are known to be famous hence attracting press (Foster & Foster, 2012). The company-involved expert in making sure the work a success. Heineken Ignite bottle was made in such a way that it contains some LEDs, a microprocessor, a wireless transceiver that is placed on the pedestal of the bottles connected in a circuit. It emits light when another Heineken gets in contact. Furthermore, when someone consumes the drink, it sparkles and when it is in a stationary state or when someone is not in contact with igniting drink, it ‘sleeps’ hence not emitting some light.
Planning is one of those aspects that promoted the success of Heineken Ignite. Before the campaign started, the stakeholders came together to set up a clear and precise message that would target their audience (In Idowu, 2015). They planned for each activity very well, and the money was used actually in line with their budget that they had made.
Aloe- Vera lotion PR campaign; the aim of the campaign is to promote a smooth, healthy skin. Most of the teenagers and ladies are anxious about their skin when their acne develops. The product contains aloe-Vera, some honey and other properties that will make one's skin look healthy and prevent wrinkles. My company will involve models, dermatologist, herbalist and the press.
Reference
In Idowu, S. O., In Schmidpeter, R., & In Fifka, M. S. (2015). Corporate social responsibility in Europe: United in sustainable diversity.
Foster, J., & Foster, J. (2012). Writing skills for public relations: Style and technique for mainstream and social media. London: Kogan Page.
