Introduction
- TeknoSport is a mid-sized and highly competitive retail enterprise.
- It is a dynamic organization characterized by change and modernity.
- It deals mainly in sports training tools and equipments.
- Industry develops daily with introduction of new products.
Services offered
- Training facilities
- Technologically innovative products
- Special products like ski caps, electronic, etc.
- Installation of video playback systems
TeknoSport’s Sales Training Program (STP)
- It is a rigorous five-day training program for new hires.
- It familiarizes new hire on company’s standards and regulations.
- Provides skills of selling, establishing and maintaining customers contacts
- Uses the firm’s complex communication system, and ensure one fits into the company’s culture.
- It trains new sales personnel in special skills for demonstrating products.
- Sales staff learn techniques of applying firm’s communication system and internet for researching products, health related matters, new developments in sports industry, and accessing customer data.
Achievements of STP
- Increased sales are attributed to it leading to high profits.
- It has improved both new hires and old time employees’ skills.
- Makes new recruits feel part of the company and being cared for.
- New recruits learn much concerning the selling tools, creating, and applying the organizational complex structure.
- The sales by new recruits increased tremendously by 10%.
- Provide avenues for employees to interact and learn form each other.
- It improves efficiency of employees’ skills through regularly training.
Challenges facing STP
- Need many resources for training programs.
- Much time employees is wasting on training instead of working.
- Lacks support from the administration.
- Faces elimination by the new manager
- It lacks sufficient trainers.
Other improvements for STP
- It needs to be incorporated into the new system.
- It needs old-time personnel to be frequently trained to improve their skills on modern changes.
- Resources to be redistributed equally for all sectors since they all contribute to the success of the company.
- STP programs need to be offered at the branch level to reduce time of movement and increase efficiency not only provide at its headquarters.
Strengths of STP
- STP acts as the first structure of introducing an individual into an organization.
- Constant changes in the industry can be combated by STP development and modification
- Enhance decision making for the sales personnel.
- Through research by STP, innovation and creativity has been possible throughout its activities.
- Internal training gives the entire employees some time off from their usual routine work, which might be boring.
- Motivators can use this time to encourage employees and also offer time for brainstorming on various issues.
Conclusion
- STP program is well praised by both new and old personnel
- It provided workers information concerning new products as well as new communication systems.
- It improves experiences of employees through sharing of ideas and skills during these sessions.
- STP conferences assist employees incorporate new products, develop innovative good packages, which are distinct to TeknoSport’s communications abilities.
- New recruits believes that the STP program develops their confidence, maintain team spirit, and assists them know that they are a fundamental part of the TeknoSport company.
The presentation is fantastic and I can assure you that you have illustrated all the details needed for the discussion of TeknoSport Company. Some information that I did not know they exists, I have learn them from the presentation, and I am now certain that the new management should not think of eliminating the STP system. Instead, they should think of how to improve it and ensure everyone is well conversant with the system while at the same time incorporating its new implementation with STP. Since this is a business enterprise, their main objective is to increase sales and in turn earn more profits. Improved Sales can be attained through facilitation of sales personnel, and equipping them with the necessary skills during the initial stages of their employment. According to your presentation, these things are only possible by Sales Training Program (STP). Any company hires individuals based on their skills and experiences either having been employed somewhere working on the same practices or new recruits who are fresh from colleges and they are all expected to fit into the system as soon as possible. You have indicated clearly that STP introduces new recruits into the company’s system and explains to them what its objectives are (Atkinson, 2006).
STP acts as the first structure of introducing an individual into an organization. Without this first introduction, new recruits will not be effective as expected within the specified time since they will still be adjusting to the company’s culture. TeknoSport’s STP is model to prepare new recruits in certain skills for illustrating products (usually that need technical knowledge), assisting clients to choose the goods appropriately suited to their wants, and teaching clients on how to use the tools they have purchase. Through STP, sales personnel also get to know how to apply the organization’s communication systems and the internet for investigating goods, health-associated matters, current inventions in the athletic tool industry, in addition to availing customer information and presenting sale data (Rogers & Arbor, 1998).
The achievements of STP are great and the company should think of how to improve the program since all they want are profits and this program have been in the forefront in line with giving the company its best results. The achievement of 10% sales increase in subsequent years is enough proof that the program is doing a good job to the organization. Furthermore, the program also ensures the organization remains top on its competitors through efficient delivery of services. The introduction of apprentice system should be viewed as part of improving the STP program and not elimination. The initial STP program was for the new employees, but due to the changing state of technology, it has also proof to be useful for the long time sales personnel. Introducing new systems without training will not be effective as it should be. This implies that STP is of great importance in the organization that it should not be eliminated. (Atkinson, 2006).
Employees might have many challenges adapting into new system of communication. What will make them work with the system smoothly is through training, hence the need for STP. The new system also has some programs that need upgrading frequently to be efficient throughout its operation. This can only be possible when employees undergo training on various fields of the system to enhance their efficiency (Rogers & Arbor, 1998).
The diversification of the organization to integrate other products like system installations need for improvement and upgrading some section to accommodate the new lines of production. The new products are developed using the modern technology. The organization would not be in a position to handle new products without basic training of employees on its manufacturing process. In addition, the STP has many functions in the organization. For instance, another session within the program is to allow members brainstorm on their experiences and at the same timeshare ideas and skills. Eliminating the program will give staff little time for them to interact and share ideas (Atkinson, 2006).
Long-time sales personnel propose that STP conferences have taken the organization through various successful stages, and should be developed to suit the new dimensions of the company. New recruits believes that the STP program develops their confidence, maintain team spirit, and assists them know that they are a fundamental part of the TeknoSport. The changes of introducing other technologies in the organization should run hand in hand with STP (Rogers & Arbor, 1998).
References
- Atkinson, C., (2006). The Cognitive Load of PowerPoint: Q&A with Richard E. Mayer. Retrieved on April 11, 2011, from <http://www.sociablemedia.com/articles_mayer.htm>
- Presentation Skills. Retrieved on April 11, 2011, from http://homepages.wmich.edu/~bowman/c6dframe.html
- Rogers, P., and Arbor, A. TeknoSport: Communication to Prevent Change. Business communication quarterly, 61(1) 1998 pp. 139-145.
Atkinson, C., (2006). The Cognitive Load of PowerPoint: Q&A with Richard E. Mayer. Retrieved on April 11, 2011, from <http://www.sociablemedia.com/articles_mayer.htm>
Presentation Skills. Retrieved on April 11, 2011, from http://homepages.wmich.edu/~bowman/c6dframe.html
Rogers, P., and Arbor, A. TeknoSport: Communication to Prevent Change. Business communication quarterly, 61(1) 1998 pp. 139-145.
