The Walgreen Company Profile and Objective:
Walgreens is a pharmacy-led health, wellbeing and beauty enterprise. It was first established in 1901, the company has grown into the nation’s largest reputation chain through matchless customer service and nationwide store network. Walgreens is distributing its products and services to the all nooks and corners of the world through a partnership with Alliance Boots, an international pharmacy-led health and beauty group.
How customers are attracted
The customers attract through shirts, bracelets, caps and pens. These products are associated with various good-wishes such as shirts are considered an emblem of inspiration for the people, the promise bracelet helps keep a promise to excel in school etc. This company advertises through different channels i.e., electronic media, newspapers, internets, pamphlets. The Company behaves politely with its customers. The company can use effective social media marketing in order to promote its products digitally. Following are some important considerations that why social media marketing is important:
Social media websites have changed the way companies used to operate in the business environment. It has increased the competition by giving access to companies all over the globe. Marketers are now required to make innovative and creative media and advertising strategies which can be targeted to any segment across the globe. Adding to that, consumer generated content is a very direct way in order to know the preferences of consumers and their likes & dislikes. Marketers have to look and find a pattern out of the blend of the social media and consumer generated content in order to target right customers.
Social media relates to the sharing of information, experiences, and perspectives throughout community-oriented websites, is becoming increasingly significant in the online World. .
Pride & Ferrel say that one of the most important benefits of e-marketing is the ability of marketers and customers to share information. Through websites, social networks and other digital media, consumers can learn about everything they consume and use in life. These media provide feedback mechanism through which customers can ask questions, voice complaints, indicate preferences and otherwise communicate about their needs and desires. Nielsen Marketing Research finds that consumers usually spend more time on social networking sites than e-mail and the gap is growing.
Hitt et al., describe that the firm’s relationships with its customers are strengthened when it delivers superior value to them. They further add that, strong interactive relationships with customers often provide the foundation for the firm’s efforts to profitably serve customer’s unique needs.
The Reach dimension of relationships with customers is related to the firm’s access and connection to its customers. In general firms seek to extend their reach, adding customers in the process of doing so. Reach is essentially critical dimension for social networking sites such as Facebook which is the value that these firms create for users is to connect them with others.
Building Rapport:
The promise can build their rapport through following ways:
The company needs to feel receptive. The company needs to behave sympathetic. For small enterprises, Facebook is an amazing opportunity to get start and promote their products and services. However, as the competition grows there are certain factors which should be considered. One of the most beneficial things about the rise of social networking websites like (Facebook, Twitter, LinkedIn etc.) for small organizations is that it can help them drive word of mouth in a way they have never experienced before. By connecting with customers, members and prospects, etc. in a social environment, things can be easily shared when posting online, and the content can further be shared to more and more people
The three things important to consider are as follows:
- There must be content which attract the attention of the consumers (potential or existing) and keep them visiting the page and company’s website again and again.
- Facebook page must contain special offers, bonuses, coupons etc. to increase the attention rate. By regular offerings on the company’s page, consumers will have an idea that special discounts and offers will be available through the Facebook page.
The page must provide an interactive user interface. The wall should be open for the comments, likes etc. The business should aim more at providing consumers something new, innovative and creative. It should make consumers urging to know about updates on their comments, likes, shares etc.
Weber says that in the new marketing, all the best websites will combine professional and user-generated content (which is contributed by existing and potential customers). This is very important for companies in order to know about the preferences of the consumers. Amazon has given wonderful opportunity to its existing and potential customers to share their thoughts on the Facebook page.
Customer Relationship Management:
The company provides your sales to people with a single, comprehensive view of all the in order necessary to handle your sales accounts – including account history and key contacts. Similarly the company focuses on management and its activities. Prepare efficient team group effort with precision and organization of sales activities. Handle customer visits and account profiles. Effortlessly coordinate customer’s e-mail, contacts, calendar entries, and tasks. Monitor product of the company and quality. Identify opportunity and move the product into the market. Achieve sales targets according to the quota planning. Gain visibility into all stages of the sales process with a complete set of pipeline management tools.
Key Benefits:
- Enhanced customer approval and preservation.
- Increase fast and pre-configured processes.
- Benefit with TCO from pre-configuration and delivered integration with SAP ERP system Enterprise-class support.
Verbal and visual tools for the promise:
These are verbal and visual tools Graphic Organizer, Concept mapping, Mind mapping, Webbing, Outlining, Plots, and graphs.
Objections, which face the promise:
The company must take note and answer effectively. Learn to pay attention and respond in fact. If the company tells about general terms and do not respond specific objection, you do not give him answer properly. If you goes towards your presentation or do not consider the concerns people, you make the people feel unhappy. Do not confuse over difficult situation, but do not give any quick answers also.
You have to know what the people’s goal is before you can try path. If they produce a regular amount of product, do not hesitate them, but also help them to improve the product. Do not try to improve his procedures. Help him to hit his goal. You must provide specific examples for customers how they are benefited for that product.
Set out your sales objectives:
The company can set their sales objectives through these points, specific, measurable, achievable realistic, and time-sensitive.
References
Constant Connect Inc. (2011). Quick Guide to Getting Started: Facebook for Small Business and Nonprofits. Constant Connect. Constant Connect Inc,.
Hitt, M. A., Ireland, D., & Hoskisson, R. E. (2010). Strategic Management: Competitiveness & Globalization concepts. Cengage Learning.
Pride, W. M., & Ferrel, O. C. (2011). Marketing. Cengage Learning.
Weber, L. (2009). Marketing to the Social Web: How Digital Customer Communities Build Your Business. John Wiley & Sons.
Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. O'Reilly Media Inc.
