Problem statement
UMUC haircut is a growing business facing new challenges that come with business expansion and increased revenues. The business is unable to effectively manage its customer and employee scheduling, supply management, and customer information and marketing. Appointments are only done by phone indicating a major operational weakness. The business also accepts customer walk-ins on as an available basis. This further makes it difficult to manage scheduling. In terms of supply management, the business is unable to maintain and keep track of its supplies and stocks. The need to recall customer preferences is also important for marketing purposes. When regular customers come for haircuts and other services, the business has to recognize their preferences. This is achieved by keeping a database of customer information in a way that is easy to manage and to interact with customers. Proposed solution
The solution to these three areas of concern is incorporating technology in the operations of the business. The business needs to develop a website that will enable easy dispensation, management, and access of information. The benefits
The solution offers a wide variety of benefits. Through the website, the business will be able effectively conduct relationship marketing, maintain the customer database, enable online booking, enable employee schedule booking, enable effective communication with customers. Additionally, the website will further promote the business and the services it offers, reduce the administrative costs by efficient data management, increase market reach since the website can be accessed anywhere, and increase the competitive advantage over rivals. Considerations
For successful implementation of the proposed solution, the website has to be designed and structured with customer preferences and the target market in mind. It has to be developed in a way that enhances the usability, maintainability, quality of data, communications, and B2B and B2C e-commerce.
In conclusion, UMUC haircuts is deemed to increase its revenue base and profits if it makes the proposed changes. The business will experience growth by ensuring effective management of information and developing an integral approach to management.
