Business Proposal
Executive Summary
The proposal is on winery industry in Canada called Wine Valley. The industry will major in supplying various types of wines. Picking on winery industry is because of fewer entry barriers and progressive demand for wine in the previous years. The existing firms do not have strong customer loyalty that may make it difficult for new firms to enter the industry. Competition in the industry is also not too stiff. There will be various jobs within the industry. Some of these jobs are; wine maker cellar hand, wine educator, and many more. Having wine educator in the industry, the industry will keep their competitive advantage for a long time. Company will experience increasing cash flow for the five consecutive years after commencement. The market is wide and rich with a few strong competitors to face. The company is to recruit twenty-one management team, and twenty subordinate staff. The co
Industry Summary
Some of the jobs that in wine winery industry will; wine educator, wine maker, sales representative, export manager, cellar hand among others. The vision is to be the largest manufacturer of wines in all Canada and beyond. It intends to deliver the best quality of all time wine to its customer all over the country and beyond the border.
The primary product of the industry will be provision of wines. There will be a variety of wines, which will give customers an opportunity to choose. Some of the wines will be pineapple wine, dandelion wine, strawberry wine, honey wine and apple wine. The choice of this product was because of the good weather, good soil, and the availability of skilled grape growers. The choice was also customer driven as the customers prefer high quality wine. The prices will be customer friendly and profitable to the firm.
Summary of the Market Analysis
The market targeted by the industry is a widely spread one. The demand for wine is common in major towns, in Canada, and there are potential markets beyond the country border. The trend of the market in the previous years has shown a remarkable increase in consumption of various wines.
Implementation Summary
The company is to recruit the best personnel that have experience in wine production. The marketing strategy is also going to be the best in the entire country as there will be the use website, electrical advertisement, and vast media coverage of the company’s product in both local and international media. The website will keep track of customers and maintain their database.
Management Summary
Management team will have overall managing director and four functional managers each heading production department, marketing department, accounting department, and finally human resource management. Below each functional manager, will be five experienced operation managers. The support staff will be twenty in number. Human resource department will use the best recruitment strategies to get qualified personnel for the industry.
Financial Plan
The company is going to be in a going concern basis. The cash flow will is annually, the first year the company will have the least cash flow as it will be picking up. In the subsequent years, the company is to have a remarkable increasing cash flow.
Table showing cash flows of Mission Hill Winery
