One of the main reasons why Apple 5c has gathered little interest in the market compared to 5s is because of the price difference. According to critics, both phones have the same features. The difference in pricing has deterred customers from buying iPhone 5c. Pricing is essential in controlling the market share. Android-based phones and tablets concern analysts. The organisation is considering changing some of the marketing mix strategy in order to remain relevant in the marketplace. In order to maximise on this potential, the organisation will focus on changing it promotional strategies in order to make sure that both iPad mini and Ipad air get the maximum marketing.
Apple has a diverse range of products in the market from handsets, computers to apps.
Distribution
Through online stores and commercial stores, the organisation has been able to distribute its products and increase on its revenue.
Price
Prices are dictated by the quality of the product. Most of the prices have helped in capturing the market share.
Promotion
The organisation has a three-plan strategy that includes prior launch strategy, launch strategy and after launch strategy have played a big part in helping the company capture the market.
Considering the net sales of the products since 2001 to 2012 Apple has capitalized on the sales of iPhones and iPads related products. By looking at the sale revenue, one can conclusively conclude that the future for the products precisely in the iPhone sales and iPads looks promising. However, there are concerns of the latest pricing on Iphone 5c.
Recommendation:
One of the recommendations that should be implemented to see the sales increase is level the playing field on iPhone 5c and 5s in terms of pricing. In addition, the organisation can also focus on capitalising on the sales of iPad Mini with Retina Display and the iPad Air. By changing its promotional strategy by focusing more on the after launch strategy, the organisation will be able to capitalize on this demand. To counter the concerns from analyst the organisation will act to make sure it increases it involvement in the apps department, which will help in fighting the completion from android-based phones and tablets. .
