Thesis statement: It is highly beneficial for a hospital with an Oncology department to institute palliative care since the project will help patients and will make the families feel that the hospital cares and thus the hospital can gain from the high patient rating. At the same time, the project is bound to bring in profits to the hospital.
Introduction
The background information of the Palliative Care program project is introduced in detail including its definition, main purpose, benefits, and its goals and objectives. This section also explains how the project is going to improve the services being offered to patients in a hospital. Also, the general overview of the project is covered briefly.
Program description
The first step in the development of the project is to conduct proper research and preparation pertaining the Palliative Care program. This section also discusses the treatment options involved in the Palliative Care program project.
The second step is to identify the section that the Palliative Care program will be based in a hospital. The place intended for the Palliative Care program should be conducive, well organized, and away from the noise.
The third step is to hire skilled personnel, who will manage Palliative Care program in the right manner. This will enable the people involved in the project to understand what the Palliative Care program entails.
This section covers the relevance of the project, the people involved in the project, and the time required for the completion of the Palliative Care program project.
Once the project has been completed successfully, the people involved should come up with ways to communicate it to the people within the area. The communication should explain the benefits of Palliative Care Program in a hospital and its effects in their lives. Moreover, the scope of the Palliative Care program project is described in detail.
Environmental Analysis
The current situation of the healthcare facility is that it provides low-quality healthcare services due to unavailability of the Palliative Care program. The marketing environment includes the internal and external environmental factors. The internal environmental factors include the costs, profits, human resources, financial resources, and employment while the external environmental factors include the market, marketing channels, economy, political climate, technology, legal and political climates, and sociocultural factors. The target markets have to be well defined to ensure that the critical patients are given quality services.
Business plan
3 year budget project
A budget for the Palliative Care program project will be prepared in accordance to the hospital chosen. Moreover, the sources that will cater for the formulated three-year budget for the project will also be described in detail.
Business product and/or services:
The services offered in Palliative Care program in a hospital is care for patients with serious illness. The doctors will dedicate themselves to ease the suffering of the patients even where there is no chance of survival. The purpose of this business is to ensure that pain is no longer part of the suffering endured by patients.
Mission, Vision, and Goals Statements
The mission of the project is to ensure that patients do not suffer even when they are sure of dying. The vision of the Palliative Care program project should be Specific, Measurable, Attainable, Real, and Time-bound (SMART). Moreover, the vision of the project should reflect its relevance and importance in a hospital. The goals statement should be well written to ensure that the main purpose of the project is achieved. The goal statements include to train the hospital staff in palliative care and to make sure that they can practice it effectively.
Critical risks and competitive analysis
There are critical risks that may result while carrying out the project and probable competitors in the industry. Some of the critical risks include the diversion of the hospital staff, the source of initial capital of the project, and the time required for the completion of the project. The staff will now have more work not only to treat their patients but also to treat those whom they know are on the verge of death. Some doctors and nurses may not be okay with this idea. The time required to complete the project may become critical if the required time for completion is exceeded. The competition will not be a big problem since there are few hospitals willing to invest in this project since it is not only expensive, but it needs much dedication; this notion may not be the same in plausible future.
Marketing plan
The people involved in the marketing of the Palliative Care program will need to come up with proper plans. The marketing plan involves advertisement on the local television stations and the use of Pamphlets to pass on to outpatients and patients who are already leaving the hospital.
Business Operation: expected revenue and costs
The benefits that will accrue from adopting the project and the costs that will be incurred before the realization of the revenues will be created. The project is going to cost the hospital much since the hospital staff will have to be trained in palliative care. The business is expected to bring good revenue, as there are already many patients with long illnesses in several hospitals.
Business start-up budget including capital expenses
A business start-up requires proper allocation of capital expenses. The project budget will be drafted depending on all the costs and the period required for its completion.
Method of evaluation; how will you measure success
The methods of evaluation of the project entail both internal and external factors of evaluation. In measuring the success of the project, the people involved in the project will consider the Profit, the growth of customer base, and customer, employee, and Stakeholders satisfaction.
SWOT Analysis
A SWOT analysis evaluates the strengths, weaknesses, opportunities and the threats of the projects.
Strengths
The project offers quality care to patients.
The project provides unique healthcare services.
The project ensures that patients are well taken care of by the skilled personnel.
The project is will create additional profits for the hospital.
Weaknesses
The project requires high initial capital to implement.
The Palliative Care program project requires highly skilled personnel, which increases the hospital cost.
The project requires decisions from many people such as projects participants, stakeholders, whose decisions may delay the overall time of the completion of the project.
Opportunities
The Palliative Care program project will:
Ensure job opportunities for the qualified people.
Provide quality healthcare services to patients.
Ensure the families of the patients are satisfied.
Threats
Since the Palliative Care program project requires constant improvements, it may require constant research to enable continuous health care quality.
Lack of cash-flow may affect the overall performance of the Palliative Care program in a hospital.
If the number of patients exceeds the number of the Palliative Care program staff, it may become a problem.
If the quality of healthcare offered to patients is reduced, it may result to families of the patients to seek other alternative places.
Conclusion
XI. References
Emanuel, Linda L, and S L. Librach. Palliative Care: Core Skills and Clinical Competencies. Philadelphia: Saunders, 2011. Internet resource.
Twycross, Robert G. Introducing Palliative Care. Oxford: Radcliffe Medical Press, 2003. Print.
Matzo, Marianne, and Deborah W. Sherman. Palliative Care Nursing: Quality Care to the End of Life. , 2015. Print.
