Introduction
Trolley is a convenience store that was established in December 2010. This firm was established by a group of youths who aimed at providing branded products that were of good quality. The products offered by the firm majorly entailed fresh foods. The firm also offers beverages, magazines, cosmetics, chocolates, stationery and chips. Trolley also aims at achieving customer satisfaction. The web team of the company ensures that thousands of the firm’s products are available online. Trolley convenience store boasts to offer a wide selection of commodities that are efficiently delivered to the clients.
Organizational Structure
Trolley Kuwait is horizontally differentiated in terms of its organizational structure. In this regard, differentiation is done by specialization, which is also known as the departmentalization. Employees possessing similar attributes are assigned similar tasks that are specialized. Under this horizontally differentiated structure, various forms of departmentalization exist. These are function, location, process, client, and product or service. However, the major forms of differentiation that exists in Trolley Kuwait are function. In this case the firm has various departments, each of which is responsible for accomplishing a given task. Apart from that, there is also an element of product or service differentiation. Under this, all the activities within the firm are aimed at producing high quality food to the clients.
Last but not least, it is evident that socio-technical systems occur within the organization. In this regard, the work systems within Trolley Kuwait entails a series of activities that when combined together makes a functional whole. Work groups in this case are seen to be centralized, with each task being regulated internally by the work groups as opposed to supervisors. In order to attain satisfaction among customers, the organization has committed itself in that it offers sponsorship to the workers that enable them to acquire new skills. For this reason, we can, therefore, say that the organization is flexible since it is capable of facilitating adjustments in terms of the skills possessed by the employees.
Goals of the firm
The goal of meeting customer satisfaction can be said to be a team oriented as well as individual oriented. This is because, and it is the responsibility if the individuals along with their teams to ensure that the customers are fully satisfied. This goal can also be said to be an achievement oriented since satisfaction of the client is what the firm aims at achieving.
The other goal of the firm is that, it should ensure that their product is available online. This goal can be said to be individually oriented, in that the ICT manager is the one who is responsible for ensuring the implementation of such action. This goal can also be a team oriented, such that posting of the available products will require cooperation from various departments within the organization. For instance, the production department has to lias with the sales and marketing department in a manner that will ensure that the latter is aware of what is on offer. The sales and marketing department should then lias with the ICT department, where the latter will have accurate information of what the firm offers. In this case the ICT department will be able to post only those products that are available.
Efficiency is the other goal of the firm. This is especially in terms of delivering the commodity to the client. The goal of efficiency is organizational oriented. This is because; the firm is the one that is responsible for ensuring that the delivery channels operate in a manner that will enhance efficiency. The goal can also be termed as individual oriented, since the individuals in the distribution channel may be expected to carry out their operations in a manner that promotes efficiency.
Environment
The economic environment of the firm is seen to be favorable, and this is due to minimal competition. Apart from that, the organization also enjoys economies of scale in that; it is in a position of obtaining readily available labor. In addition, the raw materials that are used by the firm can be locally sourced; hence this makes the trolley have a relative competitive advantage over its competitors. The organization is also in a position of adapting to change with ease, because of its measures such as encouraging the employees to acquire additional skills through sponsoring them. Munificence is also evident in the organization such that, in case of any vacant position, the firm usually posts the vacancies to the local population. This means that the organization is generous when it comes to providing employment opportunities.
Technology
Firm has various technological equipment that are used in the production. This is the reason why Trolley has a wide variety of products on offer. Apart from that, the firm also has a well-established ICT department that helps it in advertising its products online. In this regard, it is, therefore, evident that the firm is better off in terms of technological advancement. The latter stated technologies tend to be a customer oriented since they are aimed at meeting the needs of the clients.
Life cycle
Since the firm was established some few years ago, it is still in its early stages. For this reason, it is expected that the firm should have a flexible organizational structure. This is because; the firm has not fully established its grounds. After gaining perfect knowledge of the market, the firm will then adopt a rigid structure on its maturity. This shows that the growth of trolley should be gradual.
Performance
The firm has been in existence for four years now. This means that it is fairly doing well. The performance of the firm can be determined using its financial statements. Such statements indicate that profit and loss of the firm. If the firm was making losses, then it would not have been in existence for all those years.
Discussion
The organization is known to have adopted a very complex structure despite the fact that it is at its early stages. In this regard, the organization should have implemented a flexible organizational structure. Such a structure is important, as it will enable the organization to identify areas of improvements easily. The performance of the firm can also be improved from its current level through ensuring that there is proper coordination in the hierarchy of the organizational structure.
Conclusion
In conclusion, it is, therefore, recommended that the organization should aim at benchmarking from the top firms. Benchmarking will enable the organization to adopt positive attributes. Apart from that, the organization can also improve its performance through the process of benchmarking. Apart from that, the organization should change its organizational structure from the currently adopted complex structure to a flexible structure. This is because; the organization is yet to mature.
