Psychology lab report
In the past it has always been difficult to rate different cookies and from this it became necessary to do a research using two different researchers so as to develop different ways that can be used to rate these cookies. The research done was also supposed to determine the factors that can make different people to prefer a particular brand of cookies. The research was done using fifteen participants who were expected to give different rating for different kind of cookies.
Two brands were used in this experiment and these are the Oreo and black and roll. The aim of this particular experiment was to investigate and rate different cookies. Cookies that were used were of two types both the researcher A and B gave out a quarter of cookies and told the people to rate them. This experiment was expected to correct samples of different rates Oreo and black roll rate them. Different methods were used among them interviewing the people who have tested the sandwich cookies. Other method that was used could be lab analysis of all the cookies to determine their percentage contents. A different experimental design was used to analyze the samples sample so as determine if the null hypothesis can be rejected or accepted. The materials that were being analyzed was two types of cookies and the number of participant that were used for this experiment were fifteen and their work was to taste the two types of cookies and rate them.
The result of this experiment was collected in tables and analysis was done. From this analysis, different methods of data analysis were used to represent the results. Also a precise discussion of the experiment is given. Finally, from the research one was expected to create a conclusion of the different ratings of these cookies.
Introduction
Base on the principle of social cultural levels it is evident that human being can be influenced to use a particular product. Human beings always have their preferred brands of products but this can be influence using different methods of advertisement. Different people have different preference. In this experiment, the aim was to rate two different cookies. The Oreo type of cookies is more preferred because there is lots of advertisement that have made it to be popular. The other flavor is the black roll, which is very unpopular because of lack of advertisement.
Different studies have shown that when a particular product is advertised it influences the people the people views about it and they may start using it. From this research, a quarter of each cookie was used to give it to people and rate it. The rating was to be done in three main points and these were the sweetness of a particular flavor, its crunchy and the creamy content. They people were supposed to give there preferences. This experiment was also required to show the impact of advertisement on different people. Sample design
It is from the nature of the items that the research was to be carried; the use of a sample design was much logic. This was the best method that would bring out the exact characteristics of the two samples as seen and perceived by the consumers. Evidentially, most of the consumers of these two types of goods seemed to be teenagers and adults of age 17-30 years. Most of the individuals who were offered the product for sampling for evaluation gave different reactions on what they thought about the products.
The majority of the consumers preferred the Oreo to Black & Roll as they liked its sweetness from the sugar in the chocolate disks. The fact that led to individuals preferring the Oreo sandwich is its crunchiness which was far more satisfying to the consumers than that of the Black and Roll. From the findings as per the individuals who participated in the process, the percentage of cream in the sandwich and its making was very high as compared to that used in production of Black & Roll. They added to this fact by saying that this really mattered so much in their decision they made as to what product they consumed.
Adding to the same point, the customers were so pleased to the mode of packaging of the Oreo sandwich. The branding and packaging of this item caught the consumers attention from the word go which made them perceive it as of high quality. This proved the importance of using a presentable method of branding.
The same individuals confessed of having heard of the Oreo product from the advertisements from the media. Advertising is one of the methods of promoting products in a competitive market. The highest percentage of the individuals claims that the advertisement enabled them to learn on the presence of the product in the market. Others appreciate the effort of the Oreo producers and advertising department for making an effort of demonstrating the product through giving of suggestions on what they can take the sandwiches with to maximise on their satisfaction. Advertising by companies makes the consumers feel more attached to the products and services. The Black & Roll snacks are quit unknown to the market which makes the product not do well in the market. The majority of the population find it quit hard to trust a new product that they haven’t heard or seen in the media being advertised which gives the Oreo more advantages of gaining the consumers trust and royalty as compared to that of Black & Roll.
Procedures
The experiment was conducted like a convert experiment; it is what we go through our daily lives. Those who participated were those who have seen cookies being advertised and those who have not seen the advert. One brand was advertised to participants while the other brand was not advertised. The whole experiment took place in the laboratory room to see which brand is more preferable to people. Both freshly baked of butters were kept in the oven, both the Oreo and black & roll. Under the same time, participants were asked to bring the cookies in the oven.
The total number of participants was 15. In the first round participants were ask to eat Oreo while on the second round participants were requested to eat black &roll. For each brand of cookies, there were three varieties namely; sweet, crunchy and creamy. For each variety five participants were ask to eat. At the end of the experiment they were all ask to give what they preferred.
The experiment took place under different conditions. The conditions varied from A to W, where under each condition participant were told to select their favorite type as well as brand. Participants in the experiment were asked to eat varying brand of cookies under different conditions. Different brands were chosen as favorite due to certain condition. After each participant had eaten the different type of cookies, they were asked to give their preferred cookie. Different conditions gave participant to have varying answers.
Results
Majority of the participants preferred Oreo in general to black & roll. Oreo is preferred as it is more popular. Condition B favored both types of cookies since the total number of participants who eat Oreo were 15 while the total number of participants who eat Black & Roll were 14. Under condition B, participants preferred Oreo. Condition A, favored Oreo as the total number of participant who eat it were 14, under the same condition A it hindered Black & Roll as only 7 participants eat it.
Condition N hindered both type of cookies as the total number of participants who liked Oreo were 5 and 4 Black & Roll. Under condition R, participants’ preference for Oreo and Black & Roll were the same. Under condition A, B, C, D, E, G, H, I, J, K, L, M, N, O, P, Q, S and W it favored Oreo while condition F favored Black & Roll.
Results for Oreo
Results for Black & Roll
Discussion
The experiment was carried out to show the preference between Oreo and Black and Role. It was to demonstrate the compliance of people towards each brand of cookie. As per the graph, people were persuaded trough advertisement to make commitments towards Oreo. When people were asked about behavior, they view behavior as correct if other people perform it. This means that they could compare behavior towards the brands, towards either Oreo or black and Role behavior. The experiment was to make determine commitment towards either Oreo or black and Role. In the results, people eat without chatting. The experiment showed that people prefer something if they see people behaving towards or performing that thing. The experimenters used Oreo as an independent advertisement. The experimenters did not use animals. This showed that the experimenters value ethical issues. It showed that people prefer Oreo than the other brands.
The advisement, which they watched, made them to like Oreo as compared to other brands. It showed the participants who prefer Oreo were 15 participants out of the total 30. The experiment showed that after the advertisement of Oreo people are drawn towards eating them. This showed the effects o advertisement on the consumption of one brand. At first, the experimenters formulated a null hypothesis that in the two conditions that when advertised and when not advertised. The hypothesis was that the results would be higher on Oreo when the participants have watched Oreo advisements than with the blind experiment where the participants have not watched Oreo advertisement. The results of the experiment showed that the hypothesis was correct since the results showed that those who preferred Oreo have watched advertisement than those who have not. The results showed that those who preferred Oreo after advertisement were eighteen.
Although the experiment produced produces the results, it had weaknesses. The experiment was biased as the participants who have not watched the advertisement could not give the right feedback. Those who have not watched the advertisement knew nothing about the two brands and thus led to bias results. This shows that the researchers should be keen in future experiments.
Conclusion
The experiment was mainly carried out to determine rate of preference towards Oreo over other brands. It also determined participants towards Oreo when advertised than when not. The experiment was carried out through sample event methods. This is where participants were asked to give out their feedbacks over the brands. The results showed that the participants prefer Oreo to other brands. The preference was because Oreo has done much advertising than other brands, which made it popular in the market.
