Assignment 2 – incorporating tasks 1,2 &3
Assignment 2 covers learning outcomes:
LO2 – Understand the process of strategic planning. LO3 - Understand approaches to strategy evaluation and selection. LO4 - Understand how to implement a chosen strategy.
You have been asked to prepare a report for selected company assisting them to develop a business strategy. The report should include audits of the company (Task 1), a future strategy for the company (Task 2) and information how to implement the future (Task 3).
Scenario and Task 1
You will carry out audits and produce stakeholder analysis. This part of your report (1000 -1200 words) will explain the need for strategic planning and include the following:
An environmental audit for a selected organisation (PESTLE, Porter’s 5 force)
A strategic positioning for a selected company resulting from the organisational and environmental audits.
Explanation of the significance of stakeholder analysis
Scenario and Task 2
You will propose a future strategy for your selected company. This part of your report (1200-1500 words) will explain approaches to strategy evaluation and selection and will include the following:
Analysis of possible alternative strategies relating to substantive growth, limited growth or retrenchment, using business examples (LO3.1)
An appropriate future strategy for a selected organisation, considering its feasibility or appropriateness. (LO3.2)
Scenario and Task 3
You will demonstrate how to implement the future strategy. This part of your report (1000-1200 words) needs to include the following:
Comparison of the roles and responsibilities for strategy implementation e.g. project teams, activities, targets. (LO4.1)
Evaluation of resource required to implement a new strategy for a selected organisation such as finance, human resources, materials or time. (LO4.2)
Targets and timescales for achievement in your selected organisation to monitor your chosen strategy. (LO4.3)
Assignment advice:
When submitting your assignment, please make sure your assignment:
gives your total word count
includes a bibliography
has numbered pages
gives your name and unit name and number as a footer
Learning Outcomes and Assessment Criteria – Unit 6
Merit Assessment Criteria
Identify and apply strategies for appropriate solutions. Relevant theories have been applied to examine the main areas specified in the assignment. (M1)
Range of sources of information / data are used in making the formal report. Information / data used are synthesised and justified. (M2)
Familiar and unfamiliar contexts have been used. (M3)
Distinction Assessment Criteria
The main areas specified in the assignment have been critically analysed in terms of theory and practical application.
Conclusions and recommendations justified. (D1)
The presentation and style of the report is of a high standard and demonstrates accurate use and understanding of technical language. (D2)
The report shows insights and some originality. (D3)
