[Writer Nаme]
[Supervisor Nаme]
[Dаte]
Pepsi Breaks Largest-Ever Global Campaign For Soccer
SUMMERY OF ARTICLE:
Even though Pepsi is not an official World Cup sponsor, but it has planned to launch the first ever largest global campaign for soccer. Pepsi has campaigned for an annual soccer game plan. In the past few years, the company has shifted its focus towards the global structure and launched the first ever campaign for soccer two years ago. The new soccer campaign is called “Now is what you make it” (Natalie, p.1). This is considered a largest global effort – both for the company and Pepsi as a brand where around 100 markets will cover some aspects of this long-run effort. This campaign was shot in Brazil and included a 30 second and a 60 second spot as well as a 120 seconds interactive video that allows the customer to unbolt an additional four minutes of campaign content. According to the global CMO of Pepsi that a celebrity will always be a part of this new soccer campaign because, a new generation is able to relate to them and idealize them.
STATEMENT OF HOW THE ARTICLE RELATES TO THIS CLASS:
This article is related to the marketing strategy of Pepsi-Co and is related to the class content because we have studies marketing strategies and the significance of these strategies for companies in real life. This was discussed in unit 9. Even though Pepsi is not an official World Cup sponsor, but it has planned to launch the first ever largest global campaign for soccer. Pepsi has campaigned for an annual soccer game plan. This is a part to focus on the global structure of company’s business operation and marketing campaigns.
Work Cited
Natalie Zmuda “Pepsi Breaks Largest-Ever Global Campaign For Soccer” p.1 (April 2014)
p.1 http://adage.com/article/cmo-strategy/pepsi-launches-global-soccercampaign/292417/
