Absract
http://www.bigcakelittlecake.com.au and http://cupcake-elegance.com.au represent two websites addressing wedding cakes and qualities that influence wedding cake choices in unique ways. Both the two websites show different cakes that can help in weddings although they present the idea differently. The latter offers more extensive information about the cakes hence it is more usable than the former website. Simplicity of the data also influences the usability of the website according to the paper. This paper forms an intensive analysis into the usability of the two websites and qualities that influence such usability.
1.0 Introduction
Wedding cakes form the best moments in weddings with many couples remembering the occurrences of the weddings from the cake memories. The two websites present the best solutions for wedding cakes with most of the products on the sites desirable for different economic and social levels. In analyzing the usability of the websites, a descriptive analytical framework helps in covering all key details from the websites and avoiding bias (Angela, 2014, p.1). The analysis will depend on the website views, the details provided about different cakes from the websites, the visual quality of the website samples, and the simplicity of data on the website. “Big Cake Little Cake” ranks in a superior position compared to Cupcake Elegance due to the quality and amount of data provided on the website. This paper compares the usability of the two websites (http://www.bigcakelittlecake.com.au and http://cupcake-elegance.com.au) with the aim of evaluating the information provided on both websites.
2.0 Usability of the two websites
Cupcake Elegance is more usable than Big Cake Little Cake in many factors:
2.1 Cupcake Elegance is more detailed
The website attracts more people due to the level of details it provides on the cakes prepared and sold to the market. With the market demands extending to the flavors used in making different cakes, the website provides all necessary information to help the market in deciding the cakes to use. Similarly, people with health issues like allergies can choose flavors that will not affect their health. The website provides the flavors used in making different types of cakes and the quantities applied in order to show the market that they care for customer health (Angela, 2014, p.4). In such a way, the consumers can make decisions with all the relevant information clear to them. Big Cake Little Cake also provides details about the cakes that the website deal in marketing.
2.2Human Feel to the Website
Cupcake Elegance provides the customers with a human feel to the company’s products. Through the gallery, the website displays different cakes that consumers have benefitted from in the business and the reasons why they prefer such cakes (Angela, 2014, p.3). The cakes appear in personalized structures with each of them showing flavors and the preference rates from the market. Big Cake Little Cake also provides a human feel to their products through customized images (Bear, 2008, p. 5). The customized photographs spring the customers into the moods of the people who used cakes from the company. However, the images fail to attach the value and variety of the cakes to the photos. This means that objective customers will most likely avoid information from this website as the information provides insufficient data to permit informed decisions.
2.3 Website Simplicity
Cupcake Elegance provides simple access to the website data and information about the websites. Simplicity of websites enables the users to access and comprehend information easier and faster. This website has many decorations that guide the viewers on the discretionary nature of information given. However, the decorations limit the access features for the users as they resemble text colors and overlap on all pages making it hard for the viewers to differentiate them. Big Cake Little Cake also provides decorations and page guidance to boost the simplicity of the website. However, the decorations and page guidelines of the website do not ease the access factors to the website. Website access requires that an individual or a company develop decorations and guidance to market the website rather than decorate it (Nielsen and Farrell, 2014, p.1). Decorations make a website more entertaining and attractive for the people. However, the selling factor of a website does not relate to the decorations but it relates to information access. This factor lacks on Big Cake Little Cake websites.
2.4 Animations and Background Data
Cupcake elegance is more usable than Big Cake Little Cake because of using animation features that are not used by the latter. Most of the viewers of online advertisement websites rely on visual information because of their inability to access text information and acclimatize with it (Nielsen and Farrell, 2014, p.1). Most of the website viewers cannot interpret the website texts as well as comprehend the intention of different information packages on the websites. Consequently, they rely on animations to simplify the texts (Nielsen and Farrell, 2014, p.1). Cupcake elegance uses the animation features on the home page. The animations consist of images of products produced by the company sliding on the right hand side as the reader views the text on the website. At the same time, this stimulated demand because the page viewers can relate the information they read on the page to the images that they see and make an informed decision on the cakes to buy.Big Cake Little Cake on the other side does not provide animation and caption features. This means that the viewers of the website rely on the text provided in the descriptions to know the quality of products that the company deals with, thus the company cannot influence the decision of the customer in a big way (Bear, 2008, p. 1).
3.0 Conclusion
The two websites (http://www.bigcakelittlecake.com.au and http://cupcake-elegance.com.au) provide information on cakes sold solely for the purpose of weddings. The information provided aims at enabling the consumers to make good decisions on which cakes to buy and use in their events according to the flavors and ingredient levels. Cupcake elegancewebsite provides more information than Big Cake little website. The information provided succeeds in terms of quality, accessibility, ease of understanding and detail.
References
Angela, X. Cupcake elegance (2014). http://cupcake-elegance.com.au. Pp. 1-4
Farrell, S., and Nielsen, J. (2014).User Experience Career Advice.http://www.nngroup.com/
Bear, M. (2008). Website development and design store. Retrieved on 19th Mar. 2014 from http://www.morrisbear.com.au/design-store/
