Similar to other innovations such as an airplane, electricity, and the automobile, film emerged in the global market at the same time. Film industries appeared to be the first type of industrialized mass-entertainment, which has become pervasive. The industries have experienced a quality race that has led to increasing industrial concentration. The evolution of the movie industry may give an insight into technological changes as well as its associated welfare gains in many service industries to come. It is clear that the filmmaking are simply adapting and shifting to two polar points. The industries are trying to improve sensorial experience and high-quality visual in the theaters that intend to increase decentralized and high-tech movie experience at home. However, film industries have been facing challenges that are contributing to declining and fall in filmmaking business. Due to emerging challenges in the industries field, the paper finds this issues sparking and resulting to be discouraging and declines of film industries; therefore, there is a need to blow the whistle early. Otherwise, the challenges can make film business to be hard for new entrepreneurs. The paper will candidly and comprehensively elucidate on these future challenges of the film industries faces (Defillippi and Wikström 57).
The biggest problem that the industries will be facing in the future is ability to address on the development of interactive technologies along other media. The world is at a point where interaction of media and entertainment is developing very rapidly and the merger of augmented reality as well as entertainment is inevitable. Therefore, there is likelihood rise of interactive media that will put audiences in the midst of stories of vigorous participants who can experience the story in any perspective. For instance, the next generation of TVs will be not only 3Ds but also they will have the capability of projecting a kind of holographic environment into the living rooms. Consequently, the television show will be happening while one is walking around in it, and able to see the interactions among distinct characters depending on the angle one is sitting. Thereby, these will be a challenge if the film industries will not have advanced with the growth of the technology (Cavusgil, Knight, and Riesenberger 117). Interactive screens will bring a significant change to the film theater business since there will be new investments in digital projection technology.
The second looming technology challenge is the laser focus. The laser illumination seems to move ahead primarily through the retrofitting of existing lamp houses. Eventually, in coming generations, the laser illumination will move onto laser-illuminated projectors. The laser light engines are reducing the projection cost and provide the extra light which is needed for good quality 3D presentation. However, on the business side, these improvements lead to change in full conversion of digital cinema for the bigger exhibitors. Therefore, the advancement will result to spread of the funding group mechanism to aid the struggling exhibitors to attain the conversion for proper projection of the film. It might be expensive and may result in declines in film industries business (DeFillippi and Wikström 39).
Technology has led to the end of the 35mm; this is a shift in the film format. Due to the increasing use of the digital film equipment, the result is the plunging demand for 35mm prints. Annually, film distribution uses about 13 billion feet of film. However, the number has reduced and declined sharply to 5 billion feet in distribution purposes. Deteriorating demand for 35mm prints has resulted in rising cost of an essential material for film processing, silver. The price of silver has shot in almost two decades which are increasing the cost of film production hence becoming a challenge in these industries (DeFillippi and Wikström 38). All the technology advances in the film industries, for instance, changing in film format are having effect on the entire value chain. From film producers, distributors, film stock suppliers to film processing entities such as Deluxe.
Advancement of technologies has resulted to business loss in the film industries. Advancement of phone and tablet has brought about newest iPad with higher resolution screen than HD TV. Currently, people are shuffling around nose-deep in their IPad and tablets watching films while walking, in the bus or at home (Bloore 280). Therefore, film industries may lose business due to people rather stay home and watch films; this is because everything is in the palm of their hand with so many streaming services available. Mostly, indie films and soap opera don not have luxury full distribution and frequently are released on YouTube. However, there those which are going direct to the iPhone route and become available for download on tablets and smartphones.
In conclusion, the current film industries are in a constant state of change, with an affluence of new chances available for those with their finger on the pulse. Film distribution and filmmaking is undergoing a major revolution. Roads such as YouTube, smartphone and web series applications are all viable and frequently worthwhile methods of getting film within a second when it comes to download (Bloore 278). YouTube channels are making film industries to lose the business; lucky are those short filmmakers whom their work is not available on the internet. Currently, hackers are hacking the film website and can download the movies that lead to piracy and leading to loss of the film business. As a result of business losses, there will be a lot of gnashing of teeth about the future of the industries. The internet has played an important role in disrupting theatrical of film distribution, home entertainment, and home videos.
Sometimes we might go camping as well as telling some stories about fun. Similarly, a theater might conduct a screening of an old film with live music. However, it is no longer common to use those things as part of storytelling in social processes. Times change and time erupts, and, therefore, storytelling changes with time in order for it to survive. In addition, it can be a good thing however sad it is when being watched in a past wonderful storytelling method which becomes more and more incomprehensible. This call for advancement in the filmmaking business and bare in minds they are competing with home entertainment. The current technology has driven world in a sense that everything is connected (Bloore 140). Intertextuality and convergence are inevitable since the boundaries between all types of media are breaking down over time.it is clear that a successfully branded film can spawn to hundreds, and within a short time it can even spawn to thousands of related products.
It is crystal clear that film is a child of technology evolution. By the help of computer-generated imagery, technology has taken filmmaking to another level, therefore, besides being expensive to advance there is an important factor the industry should consider. Hence, the paper recommends that there is need to address on technology evolution and coup with the change as days pass. The industries have aims of educating and entertaining the audience. Therefore, must the films produced and theaters to go hand in hand with hand with technology. However, the big losses of the industries come from the cyber-crimes. Consequently, the authoritative figures must be involved to safeguard filmmaking and ensure hacking and piracy of movies is diminished (Cavusgil, Knight, and Riesenberger 117). To the effectiveness in the film sectors when it comes to matters of responding to the challenges and opportunities of globalization, the filmmakers should develop a comprehensive and robust international strategy. The strategy would focus on emerging technologies, markets and boost exports which will help the sales agent to develop their business.
Works Cited
Bloore, Peter. The Screenplay Business: Managing Creativity in Script Development in the Contemporary British Independent Film Industry. N.p., 2014. Print.
Cavusgil, S T, Gary A. Knight, and John R. Riesenberger. International Business: The New Realities. Upper Saddle River: Prentice Hall/Pearson, 2012. Print.
DeFillippi, Bob, and Patrik Wikström. International Perspectives on Business Innovation and Disruption in the Creative Industries: Film, Video and Photography. N.p., 2014. Print.
Defillippi, Robert, and Patrik Wikström. International Perspectives on Business Innovation and Disruption in the Creative Industries: Film, Video and Photography. N.p., 2014. Print.
Digital Storytelling: the Narrative Power of Visual Effects in Film. U of Illinois P, 2011. Print.
