Nature of the Project:
Motivation is one of the most intriguing and evolving organizational behavior theories in contemporary setting. There has been an array of motivational theories starting with Maslow’s Hierarchy of Needs, Herzberg’s Hygiene Theory, the expectancy model, and even an equity model. One proposes to present a research project which aim to explore motivational theories that apply to generation Y, individuals who were noted to have been born between 1977 to 1994. Thus, to date, this group of people are in the age ranges of 20 to 37 years old, or those compromising majority of the workforce. As such, it would be interesting to find out what particular motivational theory should managers be familiar of to ensure that current workforce are appropriately motivated to achieve identified organizational goals.
Sources of Information to be Used:
The potential sources of information are as follows:
Cole, G., Smith, R., & Lucas, L. (2002). The Debut of Generation Y in the American Workforce.
Crampton, S., & Hodge, J. (2009). Generation Y: Unchartered Territory. Journal of Business & Economics Research, Vol. 7, No. 4, 1-6.
Treuren, G., & Anderson, K. (2010). Different Age Cohorts: Is Generation Y Really That Different? Australian Journal of Career Development, 49-60.
Verret, C. (n.d.). Generation Y: Motivating and Training A New Generation of Employees. Retrieved June 14, 2014, from nctd.com.au.
Concepts and Techniques to be Applied:
The concepts that would be applied are various motivational theories in the work setting, as revealed from the above mentioned sources. Likewise, through a review of literature for the authoritative sources, one would determine which motivational theory was identified to be most applicable in influencing the current workforce, composed of Generation Y, in attaining organizational goals, as well as in fulfilling the professional goals of the people identified to be in this generation.
