Core Competencies
There are various competencies inherent to the Seaworld Theme Park that underpins its competitive nature. First, the theme park has three different localities in USA which helps the company to increase the segment of interested customers (Eisenberg 47). In the three locations, the company has about eleven parks across the entire country such that the total number of customers tapped by the mother company is very high. In fact, the theme park based in Orlando is visited most, and it has the capacity to tap about five million visitors (Smetana & John 128). For this condition, it is rated the ninth theme park across the entire country. In addition, the theme park operates on full time basis all through the year thus becoming a reliable park for the customers.
Driving Force
The major driving force is conjoined to the fact that the mother company has deep experience concerning the management of the parks (Whitesides 28). It is evident that the underlying experience gives Seaworld Theme Park an opportunity to deploy effective strategies when it comes to managing business.
Competitive Force
In order to maintain its competitive force, the company has always embarked on introducing new attraction sites for the customers. This ensures continuous innovation that keeps on widening the customer’s base ((Crompton, 9). In addition to this, the company often gives promotional discounts to woe customers from time to time. Indeed, this is a competitive strategy that is aimed at earning the hearts of the customers in favor of the competing companies.
Key Success Factors
The diverse variety of species in Seaworld theme Park has helped to attract a wide range of customers with different consumer preferences. This is reinforced by the diversity of shows which calls for the attraction of different consumers (Crompton, 337)
Works Cited
Crompton, John. "The health rationale for urban parks in the nineteenth century in the USA." World Leisure Journal 55.4 (2013): 333-346. Print.
Crompton, John. "Lessons from nineteenth-century advocacy in the USA for urban parks as antidotes for ill health." World Leisure Journal 5 (2014): 1-14. Print.
Eisenberg, Paul. Fodor's 2009 Walt Disney World: plus Universal Orlando and Seaworld. New York: Fodor's Travel Publications, 2009. Print.
Smetana, Sergiy, and John Crittenenden. "Sustainable plants in urban: A life cycle analysis of traditional and alternative lawns in Georgia, USA." Landscape and Urban Planning 122 (2013): 127-129. Print.
Whitesides, Cornes. "Adequacies and deficiencies of alpine and subalpine treeline studies in the national parks of the western USA." Progress in Physical Geography 35.1 (2011): 19-42. Print.
