Coffee shops are very popular places to do work, have meetings, study or simply hang out. The variety of coffee shops that can be found in every even little town is amazing. There is quite a variety of coffee shops in big cities. One can find any style coffee shops. However, it is necessary to accept that there are network coffee shops that are spread all over the country or even worldwide. Some coffee shops tend to be more popular than the others and they are more recognizable. People from the countries who do not even have this shop still aware of the fact that it exists. Everyone knows the green image of a mermaid on the white cup. The name that pops up in everyone’s mind while talking coffee is Starbucks. This coffee shop company can be evaluated due to the following criteria: quality, convenience of location, price, variety and customization of the product.
Quality is one of the main criterions that pops up in people’s mind when they are searching for a place to grab a cup of Joe. Starbucks is a place that really takes care of the quality of the products. Megan Mcardle states in her article that Starbucks does not grind all of its coffee for the whole day instead they are grinding their coffee for each batch which as a result makes coffee fresh
and helps them to keep up with the quality (Mcardle Web). Also, in the article “Starbucks puts quality over quantity” we see that baristas are not trying to make multiple drinks at the same time, but they are making tops two drinks at one time (Mcardle Web). It explains that sometimes the customers have to wait a little bit longer for their drinks and it may create a line. However, it usually fades away fast and people get high quality coffee drinks within the minutes that they have ordered. Speed is not a priority for Starbucks. They would rather make less drinks at the certain time rather than put down the quality of the drinks. Such strategy is helping the company to make their clients come back as the coffee and other drinks that they get as Starbucks are creating a very satisfying coffee drinking experience. Moreover, Starbucks offers a wide variety of freshly baked goods, such as cookies, muffins, croissants etc. They come in different kinds. Moreover, the customers can get freshly made salads and sandwiches. If a customer is a fan of snack bars, he or she will also be able to find it at Starbucks. Quality at Starbucks is priority number one and for this very reason the coffee shop attracts so many clients.
An ability to come into your favorite coffee shop and get a drink at any time is very important for our life when people are living on the fast speed and they need this opportunity. Starbucks is a coffee shop which is usually situated in the locations that are very comfortable. First of all, there are many different stores in different parts of towns and cities. If one is willing to get a drink at Starbucks, he or she will have no problem finding one. This attracts even more customers, because people usually have their favorite drinks and they order them on the regular basis. It is
rarely that people want to change their coffee drink and try something new. Considering the fact that coffee is a part of the fast life, the ability to reach Starbucks anywhere makes it a very popular place for people who drink coffee all the time because they are able to find Starbucks anywhere they want and at any time. Starbucks is situated at the malls, grocery stores, simply coffee shops, university campuses and different places of attraction.
Price is another very important factor that should be considered while evaluating the coffee shop chain. It is necessary to state that Starbucks’ prices are quite moderate. However, it all depends on the person’s income. It is important to understand that Starbucks serves in 3 sizes: small, medium and large. Therefore, the price range is corresponding. The price for large drink can end up being up to 5 dollars. One may state that 5 dollars for a cup of coffee is pricey and he or she will not be wrong. Many fast food places can offer a meal with a drink for the same price. While at the same time at Starbucks one gets only a cup of coffee. Therefore, the prices at Starbucks could be less expensive. But at the same time it is necessary to remember that any business should bring income. Starbucks pays its employees, pays for products and premises. Many people come to Starbucks, sit down and spend their a lot of time while drinking just one drink. Therefore, to some extent the prices can be justified, however, they could also be cheaper considering the number of customers the coffee chain gets daily. According to Starbucks website they “get over 60 million customers every week” (Starbucks office coffee Web). Therefore, the company could have cheaper prices.
Variety of the choice is another important feature that can be a criterion for evaluation of the coffee shop. Starbucks in these terms is quite a unique place. A customer of Starbucks may get any possible coffee drink, such as espresso, Americano, mocha, cappuccino, latte, hot chocolate etc. One of the most important things that Starbucks offers is that a client can get any flavors to his or her drink. There are flavors of chocolate, caramel, vanilla, strawberry etc. Anything one can think of can be found at Starbucks. Also, every month Starbucks offers a speciality drink which is known as a drink of the month. This drink is not on the menu. However, there usually will be a sign that this drink is available at the store and anyone can get it. They add variety to their menu every month with a drink of the month. One of the most important features that Starbucks offers is that every drink can be customized. Every customer has an opportunity to tell barista what he or she wants in it. One can create his or her own drink which is not on the menu. So if a client likes some special ingredients in the drink, Starbucks will be the place to go as the baristas will create any drink that one asks them. As long as the client knows all the ingredients, the drink can be made.
In conclusion, it is necessary to state that overall evaluation of Starbucks gives an impression that the company really cherishes the quality of their products because they have already established themselves on the market. The location of the coffee shops is favorable and can be found anywhere. However, the price range is quite expensive; many people are still attracted to the Starbucks brand since it makes it possible to customize the drink. In overall, the company is one of the leaders on the coffee market worldwide.
Works Cited
Mcardle, Megan. Starbucks puts quality over quantity. The Atlantic. Web. October, 2010.
<http://www.theatlantic.com/business/archive/2010/10/starbucks-puts-quality-over-quant
ity/64511/>
“Starbucks office coffee”. Starbucks.com. 19 June 2016. Web. n/a.
<https://solutions.starbucks.com/our-brands>.
