Executive Summary
Swinburne is an Australian university of technology that is based in Melbourne. The university has several campuses including one in Sarawak, Malaysia. The Malaysian campus is operated in partnership with the Malaysian government from the year 2000. Having a campus abroad was a strategy by Swinburne University, to create more opportunities for its students as well as globalizing its operations. Swinburne Abroad is a program that provides the students with opportunities of working, learning, and living internationally. The Sarawak campus operates the same way as the Australian campuses.
The students study the same courses, and upon graduation they are given Australian awards. Swinburne University provides the students with the options of studying abroad. These options offer personal, professional, and academic benefits to the students. Swinburne University has the option of an international exchange program or a winter term in Sarawak. Many people are not aware of the international opportunities that Swinburne University offers its students. There is need to market Swinburne University both locally and abroad. Swinburne University is faced with competition in its exchange program by other universities in Europe and USA.
The competition is based on the preference of students to go to these destinations rather than to Asian countries. The students should be made aware of the Swinburne Abroad program, and assisted in getting funding to participate in the program. For marketing purposes, it is important for Swinburne University to have a website that comprehensively explains the Swinburne Abroad program. Students always check the websites of their universities to find out more about a course or gather more information. Students will be attracted to the exchange program if the website provides them with all the answers to the questions they ask.
