SECTION I:
Two Graph Delayed ID Lead: NEHBS Strongman for 11 years, Scholarship Awardee, and a dedicated family man. Dr. Keith Cooper argues for a healthier world.
Summary Lead: NEHBS Executive Director Dr. Keith Cooper to share knowledge about safe and systematic blood transfusions to the New England medical community. (Word count: 21)
Generic Boilerplate: Founded in 1953, the NEHBS is the world’s largest health organization and leader in the blood research; the organization has invested more than $360 million to fund blood research to combat deadly illnesses and infections. In the previous year alone, NEHBS had made 10, 000 contacts with patients and medical professionals in New England. Their headquarters is located in Boston, Massachusetts with staff ready to provide information through phone calls 24/7.
SECTION II:
Headline: Local Nurse wins Reader’s Digest Prize (Headline count: 32)
Photo Caption: Sweet Victory! Sally Wilkins from New Jersey was declared the winner of Reader’s Digest Annual Sweepstakes worth $6,000,000. The announcement of the winner was held during the live telecast of “The Voice” where she was a part of the audience. The sweepstakes is held every year ever since the magazine’s foundation in 1953. (Sentence count: 4)
-As the PR Director, I will treat this news as a feature story while still emphasizing on the actual facts based on the said event. I will use simple words similar to feature articles with a lighter tone of voice to engage the readers to read the facts about the contest, the name of the winner, and why it matters for them to know more about the Reader’s Digest contest mechanics for their advantage.
**5W’s & H Details for nationally distributed newspaper:
WHAT: The Reader’s Digest Magazine Company had announced the winner for their Annual Sweepstakes worth $6,000,000.
WHO: Sally Wilkins, a nurse from the Toms River Municipal Hospital, a mother of three children was announced as the winner of the magazine sweepstakes.
WHEN: The said announcement happened last night.
WHERE: during the ABC Television’s live telecast of “The Voice” Show, where she was a part of the audience together with her husband, Dennis.
WHY: The prize is awarded every year and has been awarded since the magazine’s establishment in 1953.
HOW: Mrs. Wilkins submitted her name in January, along with million other entries.
SECTION III:
WHAT: Fire destroys a house in Boston killing one family member while the rest were unhurt.
WHO: David Williani, 55, who worked as a guidance counselor at Marni Goode School and the patriarch of the Williani family died in the fire while his wife, Jane, and their children Brittney and Jackie escaped unhurt.
WHEN: The fire incident happened only last night.
WHERE: The fire happened at 1234 Davis Avenue in Boston specifically in the Williani family’s house.
WHY: David Williani died from smoke inhalation.
HOW: The cause of the fire was unknown.
Headline: Man dies from home fire (Headline count: 23)
Summary Lead: One man dies from home fire in Boston last night while the remaining family members were unharmed.
SECTION IV:
The three components of the interview are: the opening, body, and the closing.
PSA or Public Service Announcement is a free advertisement offered by the media company to the government entities and charitable organizations while commercials are paid announcements usually by politicians and private companies for product promotion.
News releases may end in two different ways: first, is the conclusion ending to tie off the details presented in the article; second is the open ending, here the writer engages the readers to look for more information about the topic.
On the internet, different news are posted without validity such as these four stories: Recently, Boston Globe presents its latest newspaper imagining the United States under the Trump rule with its catchy headlines states: “Deportations to Begin.” Fake news that startled the social media was Justin Bieber’s fake death which was allegedly written by a JB hater after the singer stated his dislike on anime. Third, again from the social media, a photo of a two children embracing each other amidst the earthquake. Journalists reiterated that the fake since came from a village in Vietnam. Lastly, from the social media, fake news about Sir Paul McCartney of The Beatles was mistakenly ‘killed’ by the social media and even spread his death hoaxes.
News releases are directed for three audiences: journalists, editors, and producers from media corporations.
The presence of the online streaming sites such as YouTube make it impossible for the radio to regain its popularity since it only offers audio while the internet offers both video and audio and one can listen to music without listening to ads and DJ’s.
A news release may be used in two ways: feature writing or a direct hard style news article.
Twitter is the most popular social media and it covers wide range of people from DC class to the blue collar types and using this media to spread news is more effective since many people are tuned in to social media rather than newspapers and radio.
The following are the seven important elements of a business letter: recipient’s address, date of the letter, greeting, content, closing message, and signature of the sender/writer.
GP: To inform
SP: The purpose of my column is to inform the students about the life and works of William Charles Wentworth as a great Australian writer and explorer.
CI: After the reading the column, the students will have the gist of how important Wentworth’s works in the progress of Australia as a nation.
BONUS QUESTION ANSWER: “You pay for advertising, and you pray for PR.”
