The Transnational Corporation (TNC) for research in this assignment is The Trump Organization. While The Trump Organization is involved in a variety of industries including construction, real estate, entertainment & hospitality, retailing & online shopping, and diversified investments; this assignment will research and focus on the entertainment & hospitality aspect of the corporation. For this assignment, The Trump Organization’s involvement in the entertainment & hospitality industry will be evaluated against an article written by Roger S. Cline “Hospitality Adjusts to Globalization” (Cline, n.d.).
The Trump Organization has a strong international presence and is on par with the way the article defines globalization in the entertainment & hospitality industry. The article points out the need for TNC to embrace international globalization stating “Put another way, most hospitality businesses will need to think "globally" if they are to survive” (Source). The Trump Organization positions its luxury hotels as international destination locations in the Trump Hotel Collection. For example, the luxury hotel line has a portfolio of international hotels - in Chicago the building is called the “Trump International Hotel & Tower Chicago” (Trump Hotel Collection, 2016). This TNC has embraced globalization and markets its brand as an international sensation.
In comparison to the article on international globalization, The Trump Organization is a prime example of a TNC which embodies how to effectively position a company in the global market. In the article Cline states fast and effective communication is a key element to global success. At The Trump Organization, the company is owned and operated by the Trump Family with clear communication from Donald Trump to his children (also decision makers). The message The Trump Organization portrays consistently across the global market is the message of quality and luxury. The article also states a clear message which can be translated easily in any market will have more success on a global scale.
Works Cited
Cline, R. (n.d.). Hospitality Adjusts To Globalization / Arthur Andersen. Retrieved from https://www.hotel-online.com/Trends/Andersen/global.html
Trump Hotel Collection. (2016). Downtown Chicago Hotels | Trump International Hotel & Tower® Chicago | Chicago Boutique Hotels. Retrieved from https://www.trumphotelcollection.com/chicago/
