Government relations The U.S. politics is similar with contact sport. While representing the country, politician can easily control the society’s attention by interacting with needed people and giving various reasons for a discussion. Many things in America relate to social media, including politics. Obama has used this method like no other president, and everything mentioned by the President becomes news. Text messaging, Twitter, Facebook and others means were a constant follow-up. It goes without saying that media plays a great role in America. In the U.S., the term “public relation” was not that spread. Over time, politicians realized that publicity and proper information management is a power. After September 11 tragedy, the importance of governmental communication significantly increased. Public diplomacy started developing in governmental structure rapidly. Due to its practice, thousands of employees have jobs in this field on a federal level. Their positions have specific names like public affairs specialists or communication experts. To compare the numbers, there were 127 journalists in 19th century, nowadays there is around 2000.The amount of foreign representatives advertising events on the international level is ten times bigger that initially. The State Department prospered by optimizing this sphere. The media like radio, film and television, education, the Internet is people oriented. To reach a huge number of people, the Voice of America involves different languages. As for education, the U.S. government spends a lot of money for cultural exchanges. The Defense Department communication is massive, as it connects the Air force, Marine, Army and the Navy. Before Obama, Clinton and Reagan were one of the best communicators. Meanwhile, the president’s secretary position is a very important link between publics and the President. This occupation requires a relationship between the President and his assistant, which makes their cooperation more effective. Lobbyist influence a legislation in his way by operating important facts and information upon someone’s interest. At the same time, political action committees can regulate campaigns either negatively, or in a positive way.
Community relations America is an extremely diverse country. During the first ten years of 21st century, the minorities grew eight times faster than a population of white, non-Hispanic people. Approximately, 5.3 million of population recognize themselves as “multiracial” people. California, New York, Texas, Florida, Illinois and New Jersey are the states with the highest number of immigrants. Indian community has own resorts and often lives there. Among other minorities, Asian population is growing very fast, Hispanic community is the largest, and African American is one of the oldest. The position of Muslim was quite tough after September 11 tragedy. Nowadays they have their own television, radio and media, as any other minority, who have the same rights and law as all the Americans. One of America’s phenomenon is a corporate social responsibility. Most of the U.S. companies give away a part of their profit to other organizations on a voluntary basis. Many employees represent their company in such activities and are involved in volunteering; they make a great impact on society’s problems. In addition, this is a kind of successful team building. NGOs hold specific events to accommodate social, medical, educational, religious or cultural needs of their community. It is important for such companies to cooperate with local businesses, as usually they are their providers. Donors are also suppliers, and a campaign is required to attract them. After a marketing plan development and leaders identifying, some media advocacy is one of the priorities. Most of non-profit organizations do not have enough media resources and cannot afford them. Thus, they find channels who can promote the purpose and NGO’s mission voluntarily. Community relations are widely spread on the web, and the Internet is a powerful mean of media, which helps to advertise fundraising. In cyberspace, some organizations bring unity for a particular ethnical or race groups. It does no longer seem to be a challenge to improve a communication between multicultural societies. Minorities are becoming majorities, and these human resources are involved in every sphere. There is 51 % of women in the U.S. workforce, and some of them are in middle and upper management. People’s views and beliefs vary; however, most of them think that gay person should have equal rights, public accommodation and professional opportunities. Overall, today’s processes in community relations are changing. Once there is an approval from top management, people are ready for these changes. Diversity is nothing, but mutual trust and support.
