The Harley Owners Group has millions of customers not only in the United States but also in other parts of the world. This membership illustrates that the customers of this company have some sense of comfort within the company thereby motivating them to continue buying products from Harley Davidson and enjoying the various products provided by the company. Some of the factors that influence the decisions of various buyers within the company include the benefits that customers enjoy within the company. Some of the benefits that customers enjoy in the Harley owners Group include the recreational activities that the customers enjoy. This would include road rides and involvement in network meetings. This recreation helps members of the middle class to enjoy services that could only be enjoyed by the rich. The buying process decision is shaped by the fact that the products sold in Harley Owners Group are the fact that these products are American made. Many Americans would love to promote goods that are produced domestically. Harley Davidson products have a reputation of high quality around the world. The quality of Harley products is one of the factors that shape the decision making process of customers in the company.
In conclusion, the buyer’s decision process in relation to Harley Owners Group products is influenced by the fact that there are benefits that come as a result of buying Harley Davidson's products. This includes recreational activities and customer involved in daily affairs of the company like local meetings. Secondly, many Americans are attracted to products from the Harley Owners group because they are produced domestically. This means that many customers would like to promote products produced locally so that the domestic market can compete favorably with foreign goods. Finally, products from Harley Davidson's are of high quality. This means that buyer's decision process with regards to HOG products is shaped by the high quality of these products which are more long-lasting compared to other goods of the same kind from other companies.
