There are various dynamic issues in health care system. It is worth noting that a visit to a medical facility in the community reveals tremendous changes in the health care landscape. Today, changing healthcare landscape is streamlined towards improving the quality of health care. On the same note, the main emphasis is reducing the overall costs of health care in the clinics and hospitals within the community. The marketplaces and regulatory forces play a key role in the changing health care landscape. It includes the consolidation trends, clinic profitability, changing federal reimbursement, as well as, shifting of ownership patterns. It is crucial to comprehend that the changing landscape is based on the shift from the free-for-service model to the current model which is pay-for-performances. The clinic within the community tends to be too expensive because of a waste of resources (Bliss, 2013). The main focus is identifying critical factors that will alleviate costs and drive the quality of health care. Also, the health coverage has been expanded to ensure that many people in the community access health care. The clinics and hospital environment are determined to enhance patient satisfaction through quality and costs.
There are various places that health care is delivered within the community. People in society access health care in various places. Outpatients in the community receive health care in clinics and hospitals depending on the condition. Those who are treated and released do not require any admission in the hospitals. Inpatients receive health care and treatment in hospitals. The patients that access the health care service of nature are acute standard, long-term, follow-up, and acute intensive. Also, people in the community receive health care through emergency and rescue services (Paolucci, 2011). It entails response team that deals with emergency situations in the community. Health care is delivered in workplaces. It entails health care services that are preventive in nature. It includes work-related illnesses, safety issues, and consultation on health issues. Additionally, dispensary care delivers health care services. The dispensary care offers long-term and active monitoring of patients with long-term and chronic illnesses. In the general perspective, health care in is delivered in hospitals, doctors offices, ambulatory surgical center, nursing homes, as well as urgent care clinics.
Cultural demographics has tremendous impacts on the health care market. The changes in population age, ethnicity, and size within the community affect the resources needed for health care. Also, it affects the cost of health care and conditions associated with the population groups. The aging population in the community has shifted the demands in the health-care system. The health care market has focused on meeting the needs of the aging population (Bliss, 2013). Healthcare market needs hospitals and clinics with specialists in the condition of aging and chronic diseases. Racial diversity influence the access to health care because it is driven by specific needs. Some of the issues that are associated with race are maternal mortality, and access to an insurance policy. The minority groups who are uninsured are the growing health care customers. The health care market has to regulate access to meet the specific needs and socioeconomic situations of community members. Cultural and religious difference include the health care market. There are some cultures that male doctors are not allowed to see female patients. Other cultures focus on alternative medicine and seek some other traditional ways of releasing pain.
The target audience for the clinics and office-based on the cultural demographics are diverse. The main audience is those individuals who require routine health examination. They include the older generation and expectant women (Paolucci, 2011). Also, those with mental diseases are examined in clinics. Those involved in accidents and require injury evaluation are the target audience for clinics. The children are also attended in the clinics. The target audience in offices are employees who require consultative services on health care and work-related illness.
Viewing the clinics or offices as a business unit is essential. It is crucial for the clinic to focus on sustainable marketing approach to meet the economics function. The effectiveness of marketing approach is determined through the analysis of the outcomes. The marketing approach enhances the accessibility of health care by the various cultural groups. It ensures that the targeted audience by the clinics receives critical information that is related to health care. The marketing approach has to carry information that aligns with the needs and demands of the community. The marketing experts have to have a clear understanding of the cultures before implementing the marketing strategy. The medical that is used should be streamlined towards the culture of the target groups. For example, the marketing approach that uses social media become more effective when the target group is the young generation. The marketing approach should use campaigns that are interactive to the cultures.
There are several marketing techniques in the health care industry. It is worth noting that each group have different needs. The best technique to market to the young generation is social media. The young generation is equipped with technological systems. The marketing techniques should include the use of Facebook, Twitter, and WhatsApp. Also, the clinics should create a website and post health care issues that meet all the cultural demographics (Fromm, & Garton, 2013). The best marketing approach for the older generation includes the use of TV, radios, posters, brochures, and billboards. The use of emails could be appropriate for all the generations.
Generations have various effects on health care market. It is because health care needs for generations are different. For example, health care needs of the older generation cannot be compared to that is the young generation. One of the effects is in the cost of health care. The cost of health care has been on the increase because of the demographics shifts. The older generation tends to have tremendous demands in health care. The millennials require stronger provider connection and engagement through technology (Ferrell, & Hartline, 2008). The changes in cultural demographics have led to many reforms in the health care sector. The silent generation requires direct doctor’s interactions. They rely more on physician’s instructions and assert more trust to the opinions of the doctors. The effects of generations have put the health care sector under high pressure. Healthcare sector has to expand its resource allocation and increase the number of physicians due to the diversity of generational needs.
The marketing approach becomes effective for the clinics for various cultures if it meets their demands. One of the issues is information and the marketing approach that is used. Each culture demands different health care services. The marketing approach has to address cultural issues and be streamlined towards specific cultural requirements.
The marketing techniques that are used could improve then marketing within generations. The marketers have to emphasize the use of traditional methods when addressing the older generation. It is because the older generation has access to radios, TV, newspapers and magazines. On the other hand, markets have to use marketing techniques that are technological when addressing the young generation (Fromm, & Garton, 2013). The use of social media is the most efficient way that will improve marketing to the youth. There are marketing techniques that are not influenced by the generational gap.
Social networking and media influence consumer choices. The social networks impact the behaviors of the consumers. There is a variation on how generation uses the internet and social networks. The media has provided the consumers with a platform to access diverse information. It means that consumers have a variety of options to choose. Also, they are knowledgeable and more informed on the quality of the products they are accessing. The social networks have increased consumer enhancement and create brand awareness
References
Bliss, K. E. (2013). The changing landscape of global health diplomacy. Lanham: The Rowman & Littlefield Publishing Group, Inc.
Ferrell, O. C., & Hartline, M. D. (2008). Marketing strategy. Mason, OH: Thomson South- Western
Fromm, J., & Garton, C. (2013). Marketing to Millennials: Reach the largest and most influential generation of consumers ever. New York: AMACOM, American Management Association.
Paolucci, F. (2011). Health care financing and insurance: Options for design. Berlin: Springer.
