The field of health care is an extremely sensitive and critical field. Given the fact the practitioners of this field deal with the lives of people, it is of utmost importance to critically evaluate every decision and action made towards a certain case. This is because a single, small action can either make or break the condition of the patient. Which is why, I believe that the interviewee’s view that marketing food and healthcare products is the same, is actually very naïve. Health care marketing can be similar to marketing other products and services, in the sense that often times, both are marketed as necessities, and that people sometimes have the same standards for assessing their quality. However, there the huge difference in marketing a hospital or health care services, and food, lies mainly on the purpose of each. Moreover, one can observe that some of the health care problems that need to be addressed in many institutions around the world are link to food, which makes the perspective of health care services much bigger than that of the food industry (Berkowitz, 2017).
One of the reasons why I disagree with Michael Peddicord, is mainly because the perspective that he used in analyzing the remark of the interviewee in the case lost its focus and weight on the importance and nature of health care. The analogy that he provided did not critically consider the fact that the services provided in an amusement park and a hospital is extremely different from each other. Moreover, he put so much focus on the hypothetical character, that is the interviewee. The lenses that he used in analyzing the case focused mainly on the marketing part, rather than blending it and putting equal weight on the health care aspect. Meanwhile, I would agree with Christopher Rivas, with the reasons that he stated why it was naïve for the interviewee in the case to make such remark. It is of utmost importance to analyze the case that was provided, using the lenses of marketing, without compromising the importance of the nature of health care. The aforementioned case should be looked at in a combined lens, that would appreciate health care both as a business that needs to be marketed, and as a service and duty vowed upon by practitioners.
Works Cited
Berkowitz, E. (2017). Essentials of health care marketing. Burlington, MA: Jones & Bartlett Learning, LLC, an Ascend Learning Company.
