Letter to Chamber of Commerce
[Address: XYZ]
[City, State, Zip]
Executive Vice President Local Chamber of Commerce
U.S. Chamber of Commerce
1615 H Street, NW Washington, DC 20062-2000
RE: Letter from owner of XYZ organization to the Executive Vice President of local chamber of commerce, introducing XYZ health care organization.
Dear Mr. Vice President,
I’m writing this letter to familiarize you and the whole community with the noble mission of health care xyz organization. Healthcare organizations function in the society with an objective of providing best health at the affordable range to every citizen available. The social responsibility of healthcare organizations sums up the mission and vision envisioned by the creators of an organization. It is to inform the local chamber of commerce that XYZ healthcare organization aims to provide the best health available in the town and is willing to change the experience of community with the medical care facilities. XYZ healthcare organization has been created with an aim of providing best health available to the citizens in need. The organization is aware of the social responsibility of healthcare institutes intended to administer the affordable best healthcare to each and every citizen. Strategies have been designed by prudent managers to achieve the organizational goals. Experience with XYZ organization will not disappoint the citizens looking for solutions to health problems. With the advent of technological advances the professional physicians at XYZ healthcare organization incorporates latest gadgets while treating the patients.
The objective of healthcare organizations is to be able to practice the social responsibility effectively. It is a stated fact that an organization willing to achieve success needs to focus on the social responsibility by least affecting the community and environment both ecological and social. XYZ healthcare organization is going to provide medical facilities, professional assistance, policies, and guides to cater the needs of citizens. Healthcare units created by the organization in different areas are going to be fully equipped with latest techniques, medical equipment, and professional physicians. The marketing of organization is planned in a way that it creates the positive image of the institute among the general public. The marketing head who is also the owner of the healthcare organization because of limited resources manages online assistance and websites.
Even with the limited resources available, no compromise on the quality of care served would be made. The mission of organizations is to be able to indulge citizens in the best healthcare facilities. The organization deploys X-rays, laser treatment, and ultrasound facilities at every medical unit. The organization is adamant about presenting the citizens with the best healthcare services. The advertising campaign of the organization has targeted the patients looking for affordable and best health care. The marketing is done via e-commerce sites, newspapers, billboards, television advertisements, and radio. The organization promises to deliver the best healthcare facilities for patients.
We can assure the chamber of commerce that XYZ organization would do all in its power to provide better health to citizens. Kindly give us chance to prove the concerned authorities that out organization is capable of providing quality services.
Sincerely,
[ABC]
Five P’s
The issues relevant to healthcare institutes are managed professionally by XYZ organization. It focuses on the policies deployed in the healthcare units available across the country. Currently, fifteen medical units have been constructed and are fully operated by the organization. Furthermore, XYZ healthcare organization is working on providing medical healthcare units in remote areas by creating 24/7 available healthcare units. The marketing done by the owner of healthcare organization has deployed all the 5 Ps of healthcare marketing such as patients, physicians, professional health care administrators, policy makers, and payers (Mycek, 2015).
The marketing plan focuses on the patients demands and emphasizes over enabling strong consumer relationships by answering to their desires and concerns. Also, the organization has hired the best physicians as employees and tried to attract a pool of professional physicians by providing them proper incentives. Physicians are given the authority to participate and make decisions in the administration of the organization. The marketing plan of XYZ organization also targets the professional healthcare administrators who are engaged in enhancing the available medical facilities with innovative ideas. The policy makers are changing the medical trends with the FDA regulations and another commercial impact of legislation. The use of social media and other platforms are encouraged by the policy makers to increase the awareness and promote the organization in the targeted public. It is imperative for the organizations to plan up the marketing package to create influence in the competitive market.
Mission and Vision Statement
Codes of Professional Conduct
Organization set standards that are expected to be acted upon by the employees and every individual who is part of the organization. Codes of conduct deployed by the organization emphasize over the attitudes and behaviors demonstrated by healthcare providers. The professional healthcare providers are ethically aware of the social responsibility upon them. For they have to provide the best healthcare to the patients regardless of caste, creed, race, and religion. The physicians with the authority are also accountable for the actions and decisions they make.
Focus on the well being of people, the safeguard of privacy, dignity, and rights are codes of conduct incorporated by the organization. They are required to communicate in an effective and open way to promote the healthy relationship between patients and physicians that in return would market the organization positively. Confidentiality, improvement of quality, promotion of equality, diversity, and rights are expected by the employees and organization willing to achieve the tremendous success in the competitive market. The objective of the marketing plan of the organization is to promote and create the positive brand image of the organization. With the proper and careful planning of organization, the organization can achieve strategic goals set by professionals.
Reference
Mycek, C. (2015). The New 5 Ps of Healthcare Marketing. Retrieved from http://getresultsinaction.com/: http://getresultsinaction.com/the-new-5-ps-of-healthcare-marketing/
