HELICOPTER HOTEL PROMOTION
Discounts are a proper and effective way of attracting clients in this kind of hotel (Leiss, 1990, p. 9). It is evident that the inputs of putting the hotel underway in terms of operation will be high. As such, many individuals will be definitely skeptic to try such kind of a hotel. The concerned management can institute the process of stretching the discounts as far as they can. This will go a long way in ensuring that the hotel not only attracts new customers daily, but also gets to maintain the earned customers.
Advertisement is a very effective way of increasing customer awareness of certain products. Considering that the concept of a helicopter hotel is new, it is vital that the hotel applies this basic action as a way of attracting customers. Creative, attractive, and most vitally informative advertisements should be initiated by the hotel management (Graydon, 2003, p. 40). One of the best modes of advertising in this case would be the television media (Wernick, 1991, p. 44). This is so because the concept endorsed by the hotel is relatively new. A televised advertisement will largely increase the prospects and profit possibilities of the proposed flying hotel.
The creative creation of incentive related referral programs by the hotel management can be a lucrative promotional strategy. The newly earned customers in the business in this case will be used as advertising elements in a friendly and financially viable manner (Jairus, 2007, p. 33). It is important to note that this mode of advertisement and promotional strategy is rather inexpensive as the hotel is not required to disburse any capital before the actual realization of the potential customers’ revenue.
The use of free samples as a mode of promoting certain products is evidently rewarding to a large extent (Kelvin & Kotler, 2009, p. 67). The management can take this initiative considering that the business concept is largely new. By randomly or selectively assigning this gift like package to individuals, the hotel management could be positively influencing the market integration speed. It is such individuals that will spread the news of the effectiveness of the business to other potential customers and hence increase the market strength of the helicopter hotel.
Strategic positioning of the take off point of the helicopter hotel presents a very efficient and effective placement strategy for the hotel. The referred location should be definitely near some potential customers. Business executives, and largely financially well off individuals will most likely form the larger part of the customer base in the hotel. This concept should be taken into consideration by the hotel management. Highly populated areas will also likely act as adequate avenues for the take off points.
Forming partnerships with already established companies in related fields will also help the integration process of the hotel. The hotel management should strategically look for friends for partnership purposes in this process. Getting an already established related firm in the industry will ease the advertisements effects of the helicopter hotel (Joshi, 2005, p. 6). This implies that the process of advertisement will not only be more effective, but also largely fast effective. For instance, if the hotel management had formed a partnership with The Hilton hotels, the explained effect would be relatively largely experienced. Further, the funding process in this regard would be taken care of by the concerned partnered institute. The end result therefore would be that the hotel will be exposed to a large client base and more effective ready market of willing customers. The hotel can also partner with aircraft manufacturers as this will help reduce costs of purchasing and maintain the helicopter.
BIBLIOGRAPHY
Wernick, A. (1991). Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture & Society S.)", London: Sage Publications Ltd.
Graydon, S. (2003). Made You Look - How Advertising Works and Why You Should Know." Toronto: Annick Press.
Jairus B. (2007). Islam, the Mediterranean and the rise of capitalism. Historical Materialism 15 (1): 47–74, Brill Publishers
Kotler, P., & Kevin L. (2009). "1". A Framework for Marketing Management (4th ed.). Pearson/ Prentice Hall
Joshi, R. (2005). International Marketing, Oxford University Press, New Delhi
Leiss, W. (1990. Social Communication in Advertising: London: Routledge
