Saturation, Fluidity and Loss of Meaning
The chapter 13 highlights the modern theories of media in which a puzzling information is stated about the valuable insights based on massive speed-up and saturation of culture. This chapter has named this form of media, as a disorganized proliferation that is part of commercial objects and images. Moreover, the confusing part is the one that defines the delivering of messages and images in the context of its purchase, which is of less worth to its consumers. By describing that it has no relation to the outside world in terms of value except to themselves.
Further, this reading explains the factual and factorial media that have less contribution towards different cultural styles and genres. Also, it has less connection when it comes to different places, artifice, identity, authenticity and community. The example of dell advertisement for its laptops explains this theory, as written that when dell started promoting its laptops by covering the color and style of the laptop in the advertisement was more of exaggerating factor than valuable for its consumers. It is in terms of useful information about the features that consumers can use practically.
Further, the chapter talks about that we are running after largely reliant layers that are present on the media. But the media should more focus on its work that is to gauge accuracy or reliability that is more relevant to the real event. The biggest medium of informational media is the accessible sources that are known as news, documentaries, books, factual websites, academic papers and research reports.
Also, this chapter explains the most essential part that is, how communication will work through media to provide factual accuracy of the data and information instead of fluff or gauge an attention of consumers through attractive style and color images.
