The analysis provided is based on several research papers and journals to study the procedure to host a she in Vancouver. Vancouver has many fashion brands that are famous as well as costly. There are some top brands in the Vancouver that have a major position in the market. To host a global brand show it is important to attract all the brands from all the markets. It is important to grab brands from all the markets to make the show get a global success. Luxury brands are popular in Vancouver but it is also needed to get the normal brands to attract normal public to the show.
Luxury brands are an important factor in the brand shows but apart from this there is also a need to invite some normal brands from all over the world. There are many Asian brands that can be invited to make the show a global hit. There are several other factors that affect hosting a show successfully in Vancouver. To make these factors suitable it is needed to create a business model and work on it. The business models are a mix of several strategies and tools. Luxury brands in themselves provide a unique selling point for themselves, because the brand itself stands apart from the rest of the brands in the market.
The following business model includes the methods to make a global fashion brand show hit in Vancouver. There are several aspects that have to be studied to make a show attain highest possible attention. All these aspects can be measured using the business model. The output would be helpful to measure these factors and directly work on them. Further analysis has been carried out to find the extent of their impact.
These models are required to make the show a hit. To achieve this all the steps mentioned have to be measured well in advance and must worked upon diligently and accordingly.
Financial planning and venue
Financial planning comes as the foremost priority. As it is a global brand’s show the financial needs would be more. The financial requirements are based on several factors like venue, space of the venue, a rough figure of the people who will be attending the show, etc. as soon as the date is decided the venue has to be booked and to book the venue a huge sum is needed. To make the event management work easier the event planners can be hired. The event planners manage all the necessary arrangements required to host any show in Vancouver.
Still there is a need to finance the event planners before they proceed with their work. The finance can be obtained from the banks to run a show. The sum is huge because the show is global and hence a reliable source would be better. There are many organizers who help to plan such events. They can arrange all the resources and relieve you from the riskiest jobs.
Venue is also an important issue that can take most of the time in arranging an event. A global brand show has to be arranged at a place that is a hub or is positioned at the center of the city. The venue must be spacious to accommodate all the visitors. It is recommended to not look for more than five places. This can confuse and make the job even tougher.
Also the venue must fall into the budget. Finding a venue without knowing the number of visitors can be difficult. Moreover as it is would be a global it is good to keep the place enough spacious.
Event planning companies
It is better to find a private event planning company than a public one. The event planning companies manage the events to host global fashion shows and other events. The private companies would make the arrangements specific for some companies that have to be attracted.
The target audience is not known and it is too large and hence nothing is based on prediction. The event planners can make the predictions easy and make the show a successful event. The main analysis is based on the crowd control. To launch a global brand show it is needed to control the crowd that is about to come in the show. The crowd control gives a rough figure of the participants who are about the come in the event.
The private companies make sure to keep the event under wraps while the public ones do not keep the information private. Privacy is also needed while hosting the show to keep it low profile.
The private e vent management companies in Vancouver helps achieve this. It is also needed to decide the brands that have to be invited into to the show. The event planners will decide the theme and the arrangements accordingly. The main advantage of hiring a private company is that they keep the information of the event under wraps and safe.
Many shows would need to have public presence and hence it is really important to involve the entire family. At such times the public companies can help. Vancouver has many event mangers that make it easy to plan and promote the events among public. Hence it is sometimes a task to select the appropriate event manager for the event.
Marketing is an essential tool to make the show a global hit. Marketing helps to know the way to present the show in front of the market. Hosting a brand show necessarily needs to market about the show to make it a global hit.
SWOT analysis
The SWOT analysis is one of the most efficient ways to know about the need n effectiveness of the decisions. This analysis deals with the strengths, weakness, opportunities and threats. The analysis for the following model is as follows:
Strengths
- Global exposure to several brands and products
- More chances of gaining popularity because all brands ranging from luxury to normal are made available.
- Bring held in Vancouver where brands are given most importance.
Weakness
- Lack of time and advertisement may grab less brands
- Asian brands may fall in both price and quality as compared to the Vancouver ones.
- The change of the posters may change the entire effect.
Opportunities
- The brand can become famous with the success of this event
- Newer clients can approach with their brands and make it popular in Vancouver
- A good start can make a brand popular world wide
Threats
- Globalization cannot be achieved immediately
- Selection of a less popular venue for the event
The Porter’s five force models
This model is extensively used to make a business model and analyze the needs of the user. The inventor of this model is named after him and is used to analyze the factors that can change the flow of the business and cause to change the working.
- Rivalry
The rivalry in this case would be the competitive brands that can cause a competitive show rather than a global show. To showcase all the brands at a same place is like creating a competition rather than a healthy get together.
- New entries
This can be a problem to the existing products. The introduction of the new products would decrease the use of the older ones. It is better to not entre sports and
- Threat of substitute products
There are several categories in a same brand and hence it is possible that one of the brand several the other one can reduce its presence. The substitution of the brands must be stopped and only one brand must be present in the market without a substitute.
- Bargaining power of customers
This is seen in many customers often who try to bargain for the products they like. This is one of the forces that can change the business model. The change in the price would obviously change the output of the model.
- Bargaining power of suppliers
The suppliers also try to bargain and earn some more benefit if they can. The only sufferer is the seller who faces loos from both the sides.
All these factors must not be allowed to come in path of the business plans.
References
- Carroll, L. (2013). LAS VEGAS REVIEW. Retrieved on 14th April 2013 from http://www.reviewjournal.com/topics/laura-carroll
- Wreden, N. (2013). The Next Generation of Global Branding?. Retrieved on 14th April 2013 from http://www.growing-global.com/detail2.asp?ID=56
- How to Perform SWOT Analysis by Tim Berry
- Global Brand Communications. (2013). Retrieved on 13th April 2013 from http://www.marcommwise.com/article.phtml?id=377
- Lehmann, D.R., Keller, K.L. & Farley, J.U. (2008). "The Structure of Survey-Based Brand Metrics." Journal of International Marketing: Vol. 16, No. 4, pp. 29-56.
