Synopsis of the Company
The proposed company is a hotel booking business with headquarters located in Kuwait. The owners of the business would establish a small office (local agent) to serve as a home-base for crucial personnel: administration, human resources, information technology, finance and accounting. Majority of the operations would be undertaken online through designing an official website and data-base that would generate booking transactions. As such, the company is projected to earn through commissions from affiliate hotels for every booking or reservation completed.
The mission of the company is to serve travelling clients with hotel accommodations through making reservations online. Since most of contemporary clients have access to the online medium, searching and locating appropriate hotel accommodations are undertaken through the electronic medium. As such, all hotels in Kuwait, as well as in surrounding areas in Saudi Arabia would be contacted by the team in charge with developing the database system. All necessary information regarding reservations and booking would be accessed online and reservations could immediately be completed upon selection of the preferred accommodation options.
The company would provide perks and discounts to clients when the booking service is availed. Aside from new customer discounts, the organization would provide points and discounts to loyal and frequent patrons. Points system would be converted to freebies, such as a free night stay in the hotel or a free dinner. In addition, all relevant information is addressed online or through the assistance of an online customer service representative. The benefits of booking online include availing of lower rates, immediate booking, no reservation fees, and the ability to manage (edit, change, cancel, make special requests) the reservation or booking, as needed.
Identification of the Industry
The hotel industry in Kuwait is observed to be exhibiting potentials for robust growth. As seen from the series of international hotels that were recently established in Kuwait, it signifies that tourists, business clients, and other guests looking for leisure and relaxation have found the hotel industry as their preferred destination. The details to the number and specific hotels as well as resorts in Kuwait that are potential affiliates of the hotel booking business is found in this link: http://www.e.gov.kw/sites/kgoenglish/portal/Pages/Visitors/TourismInKuwait/PlanningYouTrip_Hotels.aspx. Likewise, current statistics from international tourism agencies disclosed that the number of tourists who selected Kuwait as their travel destinations reached to as many 300,000 as of 2012. As such, the company would expect booking increasing number of international clients, as well as those local residents looking for hotel and resort accommodations in Kuwait.
Identification of the Target Market
The target markets of hotel booking business are diverse: local and foreign residents in the middle to higher income groups who opt to spend leisure and relaxation activities in hotels and resorts; as well as domestic and international business clients. The foreign or local residents are identified to possess the following demographic profile: male and female between the ages of 30 to 60; diverse racial and cultural descent; and college graduates and those higher educational degrees. The clientele could be seeking accommodations as individuals, as part of a group, or as a family. Likewise, for business clients, the accommodations could be made as individuals, and as part of the business group. As such, deals and perks could be availed depending on the type of client (first time travellers or bookers versus frequent travellers), as well as travelling as part of a
group (or family).
